Marketing Manager

Floe is an Egyptian premium basics brand: boxers, briefs and undershirts. We're growing fast across online and retail, and we're adding new product lines in 2027. We need someone who can own how Floe looks and sounds every day. What you'll do Run Floe's Instagram and Facebook: content calendar, posting, and community engagement

Launch and grow Floe's TikTok from zero, including format ideas, trends and a posting rhythm.

Own photoshoots end to end: concept, shot lists, models, locations, scheduling, on-set direction and getting the final assets delivered.

Coordinate product launches: build the launch timeline, brief creative, prepare content and listings, and make sure everything is ready on launch day.

Work with the founder and the paid-ads team so organic content supports campaigns.

Track what works (reach, engagement, content that drives sales) and report on it.

Why Floe You'll join early, work directly with the founder, and take real ownership of the brand, including a major product launch in 2027.

What we're looking for 2+ years in social media or content marketing, ideally for a fashion, apparel or DTC brand.

Real experience managing Instagram and Facebook. TikTok experience is a strong plus.

Experience organizing photoshoots and working with photographers and models.

Strong organization. You can run several launches and deadlines at once.

Good written Arabic and English.

Strong graphic design skills are a big plus (Canva at minimum; Photoshop, Illustrator or Figma is better).