Marketing Executive – Brand Experience & CRM

Event Marketing

• Plan and execute customer events, boutique activations, product launches, exhibitions, and brand experiences.
• Coordinate with event agencies, suppliers, venues, and external partners to ensure seamless execution.
• Manage event timelines, budgets, logistics, and on-site operations.
• Prepare post-event reports and evaluate campaign performance.

CRM & Customer Engagement

• Support CRM programs and customer engagement initiatives.
• Coordinate customer invitations, RSVP management, and VIP guest experiences.
• Maintain customer database accuracy and support membership activities.
• Assist in developing initiatives to strengthen customer loyalty and retention.

Marketing Communications

• Coordinate marketing materials for both online and offline channels.
• Support content creation, PR activities, media coordination, and influencer/KOL collaborations.
• Work closely with creative agencies, photographers, designers, and production teams to ensure all materials align with brand standards

Partnership & Administration

• Coordinate with business partners and external vendors for marketing campaigns and collaborative activities.
• Assist with CSR activities and other brand initiatives.
• Prepare marketing reports, presentations, and campaign summaries.
• Support the Marketing Manager on various marketing projects and perform other duties as assigned

Qualifications: Bachelor’s degree in marketing, Communications, Business Administration, or a related field. 3–5 years of experience in Event Marketing, CRM, Brand Marketing, PR, or Marketing Communications. Experience in luxury, premium retail, fashion, watches, jewelry, hospitality, automotive, or lifestyle industries will be an advantage. Strong project management and organizational skills with excellent attention to detail. Excellent interpersonal and communication skills. Good command of English, both written and spoken. Proficiency in Microsoft Office (PowerPoint, Excel, Word) Able to work flexible hours during events and travel occasionally.