E Commerce Digital Marketing Executive
About the Role
We're looking for a hands-on Ecommerce Digital Marketer whose single most important job is simple: drive sales on our ecommerce platforms. You will own the full revenue funnel — from paid ads that bring traffic in, to the pricing, bundles, and promotions that convert browsers into buyers.
This is not a branding or content-only role. You will be measured on GMV, ROAS, and conversion rate. If you love seeing numbers go up and know how to make it happen with ads and offers, this role is for you.
Key Responsibilities
- Paid Advertising (Traffic & Sales)
Plan, launch, and optimize paid campaigns across TikTok Ads (GMV Max / Product Shopping Ads), Meta Ads, and platform ads (Shopee Ads, Lazada Sponsored Solutions) Manage monthly ad budgets with clear ROAS targets; scale winners, kill losers fast Run A/B tests on creatives, audiences, and landing/product pages Work with content team on ad creatives (short video, image, live-stream traffic)
- Pricing, Bundles & Promotions
Own the promo calendar: double-date campaigns (9.9, 10.10, 11.11, 12.12), payday sales, flash deals, platform mega campaigns Design product bundles, tiered discounts, gift-with-purchase, and vouchers to raise average order value (AOV) Monitor competitor pricing and adjust our offers to stay attractive without killing margin Coordinate with operations on stock levels before launching promos
- Livestream Commerce Support
Design livestream-exclusive offers: flash prices, limited-quantity deals, live-only bundles, and voucher drops timed to peak viewership Set pricing and promo mechanics before each stream (anchor price vs. live price, countdown deals, tiered unlocks e.g. "hit 500 viewers, price drops") Coordinate with hosts/streamers on the offer rundown: what to push, in what order, at what price point Run live traffic ads (e.g. TikTok LIVE Shopping Ads) to boost stream viewership during key selling windows Review post-stream data (GPM, viewers, conversion, top SKUs) and refine offer mechanics for the next stream
- Conversion & Store Optimization
Optimize product listings: titles, images, descriptions, reviews, ratings Improve store conversion rate through better merchandising and offer placement Set up and manage affiliate/influencer commissions where relevant (TikTok Affiliate)
- Reporting & Analysis
Track and report weekly on GMV, ROAS, CPA, conversion rate, AOV, and margin impact of promos Provide clear recommendations: what worked, what didn't, what we do next week Key Performance Indicators (KPIs) Monthly GMV / sales target achievement Blended ROAS across paid channels Store conversion rate and AOV growth Promo campaign performance (uplift vs. baseline, margin protected) Livestream performance: GPM (GMV per 1,000 views), live conversion rate, and stream-over-stream GMV growth Requirements 2–4 years' hands-on experience in ecommerce performance marketing (TikTok Shop, Shopee, or Lazada strongly preferred) Proven track record of hitting sales/ROAS targets — be ready to show numbers in the interview Practical experience managing ad budgets of at least [SGD 10K+/month] Strong grasp of pricing psychology, bundling, and promo mechanics in SEA marketplaces Comfortable with data: can pull numbers, build a simple report, and explain what to do about it Bilingual in English and Mandarin (our market and content are heavily Chinese-speaking) Experience supporting live-commerce (TikTok LIVE / Shopee Live): offer planning, live pricing mechanics, or live traffic boosting Willing to work around livestream schedules, including some evenings/weekends during major campaigns Bonus: experience with affiliate programs or beauty/FMCG products Who You Are A doer, not just a planner — you launch fast, learn fast, and iterate Commercially minded: you think in margin and profit, not just clicks and views Self-driven; you don't wait to be told what to test next Thrive in a fast-moving, target-driven environment What We Offer Base salary + kpi incentives Real ownership of a revenue channel with direct visibility to leadership Fast-growing brand portfolio with room to grow into a lead role [Other benefits: CPF, medical, flexible arrangements, etc.]