Sales & Marketing Assistant

Job Responsibilities

• Assist the Sales & Marketing team in the planning and execution of marketing campaigns, promotional activities, student recruitment initiatives, and college events.
• Support the creation, editing, and publishing of marketing content across the college’s digital platforms, including Xiaohongshu (RED) , WeChat Channels , WeChat Official Account , Douyin , and other relevant social media platforms.
• Assist in producing short-form videos, promotional graphics, posters, brochures, presentations, and other marketing materials for academic programmes, campus events, student activities, and student recruitment campaigns.
• Support the Sales team in following up with prospective students and enquiries, including responding to basic enquiries, providing programme information, arranging appointments, and coordinating campus visits or consultations.
• Assist in maintaining and updating prospective student databases, enquiry records, lead information, and follow-up status to ensure accurate and timely reporting.
• Assist with the preparation of marketing materials, programme information, presentations, quotations, promotional packages, and other documents required for student recruitment and sales activities.
• Coordinate with internal departments, academic staff, students, external partners, and vendors to support marketing campaigns, events, student recruitment activities, and promotional initiatives.
• Assist in organising and supporting open houses, education fairs, exhibitions, school visits, seminars, workshops, student recruitment events, and other promotional activities .
• Monitor social media platforms and digital marketing trends, particularly those relevant to the education and international student market, and provide ideas for improving content and audience engagement.
• Assist in organising, reviewing, and repurposing photos, videos, testimonials, student success stories, and other marketing assets for use across different promotional channels.
• Track and report basic marketing activities, campaign results, enquiries, leads, and engagement performance to support the team in evaluating marketing effectiveness.
• Maintain a consistent brand identity across digital and print marketing materials and ensure all published content is accurate, professional, and aligned with the college’s communication standards.
• Perform general administrative and coordination duties related to Sales & Marketing activities and undertake other duties as assigned by the Management.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Media, Sales, or a related discipline .
• Prior experience in sales, marketing, digital marketing, student recruitment, customer service, or education will be an advantage.
• Good communication and interpersonal skills, with the ability to communicate confidently with prospective students, parents, partners, and internal stakeholders.
• Proactive, outgoing, and comfortable with sales follow-up, lead generation, customer engagement, and relationship building .
• Good organisational and administrative skills, with the ability to manage multiple tasks and meet deadlines.
• Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint .
• Familiarity with social media platforms such as Xiaohongshu (RED), WeChat, WeChat Channels, and Douyin will be an advantage.
• Basic to intermediate knowledge of Canva, Adobe Photoshop, CapCut, Adobe Premiere Pro, or other content creation tools will be an advantage.
• Strong interest in digital marketing and current social media trends, with the ability to identify and propose ideas for engaging content.
• Strong attention to detail and a good sense of presentation, branding, and visual communication.
• Able to work independently as well as collaboratively in a fast-paced environment.
• Candidates with experience in education, private education, international education, study abroad, student recruitment, or the digital media industry will have an added advantage.