Performance Marketing Manager

About

Are you ready to build the primary care platform of the future by becoming an integral part of a dynamic team? If you also believe in the positive transformative power of technology in bringing primary care to the next level - join us!

Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms

Manage campaign budgets, spending pace, and performance reporting across all channels

Develop and implement testing frameworks for creatives, ad copy, audiences, and landing pages

Set up and maintain accurate campaign tracking and attribution using GA4, pixels, and UTM parameters

Analyze performance data and translate it into actionable insights and recommendations for stakeholders

Stay up to date with platform updates, industry trends, and emerging advertising opportunities

Collaborate with internal teams on creative briefs, landing page optimization, and overall campaign strategy

Requirements

2–5 years of hands-on experience in performance marketing, preferably within a SaaS or digital health environment

Strong expertise in Google Ads (Search, Performance Max, Display) and Meta Ads

Solid understanding of campaign tracking, attribution models, and marketing analytics

Analytical, data-driven mindset with the ability to present insights clearly to non-technical stakeholders

Native or near-native proficiency in German, with the ability to write effective marketing copy and a deep understanding of the local market

Ability to work independently, prioritize tasks, and thrive in a fast-paced environment

Strong experimentation mindset with a continuous focus on testing and optimizing bidding strategies, automations, and workflows

Bonus: Experience managing multi-location or local advertising campaigns, ideally across a distributed network of physical locations

Work Setup

Flat hierarchies and a collaborative working environment

Attractive compensation package

Option for remote work

Flexible working hours with a high degree of personal responsibility