Digital Growth & Partnerships Manager / Senior Manager (F&B)
Riachtanach:Lead
Key Responsibilities
- Digital Revenue & Growth Strategy
- Own and execute the overall digital growth strategy across all outlets
- Drive customer acquisition through social, search, review, and third-party platforms
- Identify new revenue opportunities through digital channels and partnerships
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- Multi-Platform Channel Management
- Oversee and optimise presence across:
- Instagram, TikTok, Google
- XiaoHongShu (小红书), Dianping (大众点评)
- Delivery platforms (Grab, Foodpanda, Deliveroo)
- Ensure each platform is strategically positioned and conversion-focused
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- Influencer & KOL Ecosystem Management
- Build and manage a strong network of local and regional influencers
- Lead KOL/KOC campaigns, tastings, and brand collaborations
- Negotiate partnerships and ensure ROI-driven engagements
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- Campaign Strategy & Execution
- Conceptualise and execute campaigns that drive:
- Footfall
- Reservations
- Average spend per customer
- Develop bundles, promotions, and limited-time offers aligned with business goals
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- Performance Analytics & Reporting
- Track and analyse campaign performance, customer behaviour, and channel ROI
- Build dashboards and reports to guide decision-making
- Continuously optimise strategies based on data insights
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- Brand Portfolio Positioning
- Define and refine positioning for each brand under the group
- Ensure clear differentiation across concepts and target audiences
- Align messaging across all digital touchpoints
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- Partnerships & Business Development
- Identify and secure strategic partnerships with:
- Hotels, lifestyle brands, corporate clients
- Nearby offices and community networks
- Develop initiatives that drive recurring traffic and brand exposure
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- Digital Infrastructure & Systems
- Lead implementation of tools for:
- CRM / customer database
- Loyalty or membership programmes
- Review management systems
- Work with internal teams to digitise SOPs and marketing workflows
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- Team Leadership (If Applicable)
- Work with designers, content creators, and external agencies
- Set direction, timelines, and quality standards
- Build a scalable digital marketing structure for the group
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Requirements
- 4–8 years of experience in digital marketing, growth, or partnerships
- Strong understanding of Singapore digital ecosystem (IG, TikTok, Google)
- Experience with Chinese platforms (XiaoHongShu, Dianping) preferred
- Proven track record in driving measurable business results (traffic, revenue, conversions)
- Strong network of influencers / partners is a plus
- Analytical, strategic, and execution-focused
- Comfortable working in a fast-paced, multi-outlet environment
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💰 Compensation & Benefits
- Gross Salary $4,500 - $8,500/month, commensurate with experience (Salary package is based on role responsibilities and operational working requirements)
- Performance-based incentives tied to revenue and campaign results
- Opportunity to grow into a leadership role as the group expands
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🌟 Why Join Us
- Direct exposure to business owners and decision-making
- Opportunity to shape the growth of multiple F&B brands
- High autonomy and ownership of results
- Fast-growing group with expansion plans locally and regionally