Live Stream Manager (Whatnot)

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are looking to hire a full-time Live Stream Manager (Whatnot) for DNAM Brands. In this role, you will own the strategy and execution of live selling on Whatnot across our portfolio of brands, including Von Dutch, Ed Hardy, Trina Turk, Valentino Orlandi, and Badgley Mischka. You will be responsible for building a consistent, high-performing live auction and sales channel that drives revenue, inventory movement, and customer engagement. This is a highly hands-on role suited for someone who thrives in fast-paced, ambiguous environments and is comfortable operating in a live selling environment. You will play a key role in shaping how DNAM leverages Whatnot as a channel for both revenue generation and brand engagement.

In this role, you will oversee and drive performance across: Live auction and stream execution Host management and on-air performance Product selection and lot building Pricing strategy and sell-through optimization Whatnot-specific growth and engagement strategy You will partner closely with Merchandising, Sales, and Operations teams to ensure product selection, pricing, and inventory are aligned to maximize sell-through and efficiency. This role requires a strong understanding of live auction dynamics, urgency-driven selling, and audience engagement, along with the ability to think quickly and make real-time decisions.

Responsibilities Own the end-to-end live selling strategy for Whatnot

Plan, schedule, and execute live auctions and streams

Build product lots and pricing strategies to maximize sell-through and margin

Manage and develop live hosts to improve on-air performance and conversion

Monitor live performance and adjust pricing, pacing, and product selection in real time

Analyze post-stream results and optimize future auctions

Partner with Merchandising to identify inventory opportunities for live selling

Collaborate with Operations to ensure smooth fulfillment and inventory flow

Stay up to date on Whatnot trends, features, and best practices

Build repeatable processes to scale Whatnot as a revenue channel

Qualifications 2–5 years of experience in live selling, resale, auction-based platforms, or social commerce (Whatnot preferred)

Strong understanding of Whatnot platform dynamics and live auction formats

Experience managing live hosts or on-air talent

Proven ability to drive revenue and sell-through in live or auction environments

Strong instincts for pricing, urgency, and inventory movement

Highly self-motivated with the ability to operate independently and take ownership

Comfortable working in ambiguous environments and making real-time decisions

Strong analytical skills with the ability to evaluate performance and optimize outcomes

Excellent organizational and time management skills

Strong communication skills and ability to collaborate cross-functionally