Senior PPC Specialist

Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that!

We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this role that drive measurable business outcomes. You'll be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration to achieve our marketing objectives.

Key Responsibilities

Strategy & Planning

Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets

Size opportunities and forecast ROI for campaign initiatives

Create effective account structures and roadmaps for performance improvement

Execution & Optimization

Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms

Drive continuous improvement in CTR, CVR, ROAS, and impression share

Optimize budget allocation and implement new platform features

Analysis & Insight (about 15% of your time)

Use GA4 and Looker to identify performance trends and actionable insights

Translate complex data into compelling narratives for senior leadership

Develop reporting that highlights key metrics and opportunities

Collaboration & Innovation (about 10% of your time)

Partner with Creative on ad copy and visual concepts

Coach junior team members on PPC best practices

Recommend new tools, betas, and channels worth piloting

Qualifications

2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager

Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management

Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments

Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis

Growth mindset with a commitment to iteration, documentation, and knowledge sharing

Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders

Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

Bonus Skills

Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit)

Proficiency with Microsoft Advertising platform and strategies

Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python)

Experience with marketing automation platforms and CRM integration

Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.)

What We Offer

Collaborative and innovative work environment

Opportunity to work with diverse clients

Work methodology that involves not letting clients take command of the creative process (rare, huh?)

Career advancement pathways

If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!