Partners Customer Retention Specialist

We are looking for a skilled and motivated Partners Customer Retention Specialist to join our CRM team. In this role, you will be responsible for managing customer retention campaigns via our CRM Tool on behalf of our B2B partners. You will support partners in increasing player engagement, loyalty, and lifetime value through targeted campaigns, segmentation, and gamification strategies.

Plan, execute, and optimize customer retention campaigns using the CRM Tool across multiple channels (email, SMS, push notifications, in-app messages)

Analyze player data and campaign performance to identify behavioral trends and recommend tailored strategies for partner growth

Set up and monitor retention flows and automation journeys aligned with each partner’s objectives

Create and manage gamification mechanics (e.g., tournaments, missions, loyalty programs) to increase player engagement

Collaborate with Account Managers and Product teams to understand partner needs and translate them into effective CRM initiatives

Provide CRM Tool training and ongoing support to partners, ensuring they understand key features and best practices

Segment customer databases for highly personalized targeting based on player behavior and value

Ensure compliance with responsible gaming practices and regulatory guidelines in all retention efforts

Identify and resolve any CRM campaign or platform issues in a timely manner

Bachelor’s degree in Marketing, Business Administration, or a related field

At least 1 year of experience in CRM, retention marketing, or a similar role

Strong understanding of customer lifecycle and retention strategies

Experience working with CRM platforms/tools and analyzing campaign data

Excellent communication skills, both verbal and written

Fluency in Armenian and English is mandatory

Analytical mindset with attention to detail and a proactive approach to problem-solving

Ability to manage multiple projects simultaneously and work in a fast-paced environment

Experience in the iGaming or online entertainment industry

Hands-on experience with CRM Tool or similar retention/automation platforms

Understanding of casino player behavior and gamification mechanics