SALES & MARKETING EXECUTIVE

The baseline workload weighting is structured as follows: Online Sales Operations (20 - 30%), Digital Marketing & Brand Communications (70 - 80%).

1. Online Sales Operations & Lead Conversion

• Inbound Lead & CRM Management: Proactively monitor and respond to inbound inquiries generated via the official website (DTC Brand Mall), WhatsApp Business, and various social media communication channels; actively convert incoming leads into sales using consultative communication.
• E-Commerce Channel Operations: Manage the back-end operations of Coway's active ecommerce marketplaces (Shopee, Lazada, TikTok Shop, etc.) and the official brand mall. Tasks include ensuring stable order fulfillment, accurate inventory synchronization, pricing adjustments, listings optimization, and SLA compliance.
• Online Sales Promotions: Set up and execute digital sales campaigns, exclusive online voucher bundles, and platform-specific promotions to optimize conversion rates and drive digital revenue growth.

2. Digital Marketing & Brand Communications

• Social Media & Content Strategy: Manage organic content creation, scheduling, and community management for official brand channels (Meta, Instagram, TikTok) to drive digital traffic, user engagement, and premium brand awareness.
• Performance Marketing Coordination: Direct and collaborate closely with external performance marketing agencies to support SEO/SEM, paid search, and conversion focused ad campaigns to maximize marketing ROI.
• DTC Storefront & Asset Design: Support front-end visual storytelling and UI/UX optimization for the e-mall. Design and localize digital assets such as store banners, social media collaterals, and landing pages using design tools (Canva, Photoshop, Capcut, etc.).
• Omnichannel (ROPO) Support: Align digital marketing efforts with offline touchpoints (roadshows, retail stores) to optimize the "Research Online, Purchase Offline" customer acquisition journey.