Sales Manager

Key Responsibilities

Sales Growth & Development

Deliver agreed monthly, quarterly, and annual sales targets. Develop and implement practical sales strategies to increase revenue and market penetration. Identify new business opportunities and convert prospects into long-term customers. Support pricing and promotional decisions with market insights and field experience.

Team Leadership & Supervision

Supervise and manage Junior Sales Executives to ensure daily productivity and target achievement. Provide continuous coaching, mentoring, and performance feedback to build a strong, results-driven sales team. Set clear daily and weekly sales activities and monitor execution. Conduct regular performance reviews and support improvement plans where needed.

Client Relationship Management

Build and maintain strong, long-term relationships with key and high-value customers. Manage key accounts and support negotiations to secure profitable deals. Ensure timely resolution of customer issues to maintain trust and satisfaction.

Reporting & Performance Monitoring

Prepare and submit accurate weekly, monthly, and quarterly sales reports to the Head of Sales. Track sales performance against targets and provide clear explanations for variances. Maintain up-to-date records of sales activities, pipeline status, and customer interactions using CRM or approved systems. Provide insights and recommendations to support strategic decision-making.

Market Intelligence & Coordination

Monitor competitor activities, pricing trends, and customer behaviour within the market. Share field intelligence to support product positioning and business strategy. Coordinate closely with logistics, finance, and sales teams to ensure smooth order processing and delivery. Ensure adherence to company policies on pricing, credit control, and discounts.

Key Performance Indicators (KPIs)

Achievement of sales targets (monthly, quarterly, annually) Growth in new customer acquisition Customer retention and satisfaction levels Performance and productivity of junior sales team Accuracy and timeliness of sales reports Conversion rate from leads to sales

Qualifications & Experience

Bachelor’s degree in Marketing, Business Administration, Sales, or related field 3–6 years of progressive experience in sales (FMCG, trading, or industrial products preferred) Proven track record of meeting and exceeding sales targets Experience in supervising or leading a sales team will be an advantage Strong reporting, analytical, and presentation skills Proficiency in Microsoft Office and CRM systems

Core Competencies

Strong leadership and people management skills Results-driven and commercially focused Excellent communication and negotiation skills High level of accountability and integrity Ability to work under pressure and meet deadlines Strong analytical and reporting ability

Location : 18 Martey Carpenter Street, Martey Tsuru, Off Spintex Road, Accra

Salary : Attractive