Assistant Brand Manager

Job Description

• Own and execute brand/marketing strategy with a primary KPI of driving online sales growth.
• Lead and manage the KOL & Affiliate team — sourcing, negotiation, campaign strategy, performance tracking, and optimization.
• Plan integrated campaigns across e-commerce, social, KOL, and affiliate channels, all tied to measurable sales impact.
• Partner with Sales, E-commerce, Creative, and Product to build commercially effective campaigns.
• Conduct beauty market/competitor research to spot trends and growth opportunities.
• Build data-driven campaign strategy, messaging, and creative briefs.
• Track campaign/sales performance (ROAS, conversion, GMV) and turn data into action.

Requirements

• 3+ years in brand, digital marketing, or e-commerce — must have direct experience leading a KOL & Affiliate team, not just coordinating with agencies.
• Demonstrated track record of driving online sales growth — able to show numbers from past campaigns.
• Beauty/skincare/personal care industry experience strongly preferred.
• Familiar with local KOL/influencer ecosystem (macro/micro/nano) and affiliate platforms (TikTok Shop, Shopee Affiliate, etc).
• Strong analytical skills — comfortable with e-commerce/campaign dashboards.
• Prior team leadership experience, strong cross-functional collaboration.
• Proactive, commercial, fast-paced, passionate about beauty & digital trends.

Skills: Content Marketing, Content Strategy, Affiliate Marketing, Marketing Communications, Marketing Management, Digital Marketing, KOL Operation