Content Strategist

Responsibilities:

Trend Scouting & Strategy:

Spot Emerging Trends: Monitor TikTok, Instagram Reels, YouTube Shorts, and viral book trends (BookTok, BookStagram) daily. Translate Trends for Authors: Turn viral sounds, tropes, and formats into actionable video concepts tailored to specific book genres. Campaign Direction: Function as the central "brain" directing creative strategy across all client campaigns.

Client Direction & Scripting:

Author Video Guidance: Direct author clients on exactly what raw video footage to shoot, providing clear sounds, visual cues, and hook ideas. Content Coaching: Guide authors on how to look natural on camera and capture high-converting, authentic content.

Team Leadership & Execution:

Lead the Production Team: Oversee a high-volume social media posting team, providing clear briefs, audio links, and trend direction. Quality & Consistency Control: Ensure the production team implements trends quickly, accurately, and on schedule before content goes live. Performance Tracking: Analyse post performance to refine strategies and double down on high-performing content formats.

Requirements:

Genuine love for books (romance, fiction, YA, fantasy, etc.) and deep knowledge of book tropes and reader demographics. A deep, intuitive understanding of short-form video algorithms (TikTok, Instagram Reels, Shorts). Ability to take total ownership of content strategy without needing step-by-step supervision. Strong organisational and direction skills to guide both clients (authors) and internal execution teams seamlessly.

Key Metrics of Success:

Trend adoption speed (how quickly a viral format is adapted for clients). Execution accuracy across the mass posting team. Engagement and view growth across client social media accounts.

Please answer the following questions in your cover letter.

How do you script a spicy romance hook that hints at explicit tropes without triggering a TikTok shadowban? How do you choose a suitable trend for a billionaire romance book? Name 3 trending BookTok tropes and trends right now and write a 1-sentence hook for one.

Location: In-Office