Executive, Brand Strategy

Job Responsibilities

Market Intelligence & Research

• Monitor industry trends, competitor activity and brand positioning across key markets, including Singapore, China, Taiwan, Hong Kong, Malaysia and Indonesia etc.
• Conduct regular competitive audits covering product messaging, channel strategies and consumer perception.
• Source, consolidate and synthesise strategic insights reports for cross-team access, flagging emerging opportunities or threats relevant to brand and GTM planning.

Brand Strategy Alignment

• Assist in the development of brand and product positioning documents, messaging frameworks and sales enablement toolkits for product launches.
• Prepare internal briefing materials, pitch decks and sales enablement content for external-facing and regional events.
• Assist in developing naming and product copy for new launches.
• Monitor regional marketing outputs for messaging consistency and brand tone alignment, flagging deviations for review.
• Manage logistics for brand submissions including award programmes, sponsorship applications and brand recognition initiatives.
• Coordinate regional product launch initiatives and strengthen cross-market collaboration.
• Manage the trademark registration process for trademarks and marketing terms, working with the Legal team from proposal and review through approval and registration.

Project Management

• Coordinate timelines and deliverable tracking across multiple workstreams to ensure on-time-on-quality delivery to internal stakeholders.
• Liaise with cross-functional teams (Content Marketing, Performance Marketing, Creative & Design, Product Management, Legal) to align briefs, deadlines and approvals.

Requirements

• Degree in Marketing, Business, Communications or related fields.
• 1-3 years of relevant experience in brand coordination, market research or marketing support roles.
• Proactive self-starter with a strong sense of ownership and a genuine interest in brand, beauty or wellness.
• Strong communication skills in both English and Mandarin (written and spoken) - to liaise with our Chinese counterparts.
• Strong research and analytical skills with the ability to synthesise large volumes of information into clear, concise reports.
• Highly organised and detail-oriented, with demonstrated ability to manage multiple workstreams and deadlines simultaneously.
• Collaborative mindset with experience working cross-functionally with product, sales and creative teams.
• Experience working in a regional or multi-market environment is an advantage.