Digital Marketing Supervisor

Job Description:

• Strategy & Planning: Develop end-to-end strategies, content pillars, and brand voice for our KOL, Social Media, and Affiliate channels. Set clear KPIs and manage budgets effectively.
• Partnership Management: Source, onboard, and nurture high-performing KOLs (awareness & conversion) and affiliate partners.
• Creative Direction: Lead content planning and creative production for both organic posts and paid ads. Craft compelling creative briefs, oversee copywriting, and ensure top-notch quality control before publishing.
• Execution & Optimization: Run Paid Ads and organic social media, monitor real-time data, and optimize via A/B testing and bid adjustments.
• Analytics & Reporting: Analyze key campaign metrics (Reach, Engagement, Conversion, CPM, ROI) and evaluate revenue contributions to deliver actionable insights for continuous improvement.

Qualifications:

• Bachelor degree in any Major.
• Proven experience in Digital Marketing, specifically in KOL management, Social Media Strategy, and Affiliate Marketing.
• Deep understanding of social media algorithms and trends, particularly on Instagram and TikTok.
• Strong analytical skills with the ability to interpret data (ROI, CPM, conversion rates) and translate it into actionable business strategies.
• Experience in running and optimizing Paid Ads (Social Media Ads).
• Excellent negotiation and communication skills for building strong partnerships.
• Creative, detail-oriented, and equipped with strong leadership skills for a fast-paced environment.

Skills: Tiktok Affiliate, Affiliate Marketing, Track & Master Roi, Campaign Management, KOL Operation, Shopee Affiliate