Creative Director

Responsibilities :

• Lead the overall creative strategy for social media and content marketing.
• Develop content pillars, campaign ideas, and creative direction across digital platforms.
• Ensure consistency in visual identity, tone of voice, and brand communication.
• Collaborate closely with marketing, branding, performance, and production teams.
• Oversee daily, weekly, and campaign-based content production.
• Lead and manage the creative team including designers, videographers, editors, copywriters, and social media specialists.
• Provide creative leadership, guidance, and build and improve efficient, scalable creative workflows.
• Stay updated with social media trends, digital culture, and consumer behavior.
• Analyze content performance and optimize based on insights and data.

Qualifications :

• Minimum 3–5 years of experience in creative, content, or social media roles.
• Proven experience leading creative or content teams.
• Strong portfolio of social media campaigns and content projects.
• Deep understanding of platforms such as Instagram, TikTok, YouTube, and LinkedIn.
• Strong sense of visual storytelling, branding, and content aesthetics.
• Understanding of content performance metrics, engagement, and audience growth.
• Able to work in a fast-paced and dynamic environment.
• Excellent communication, leadership, and problem-solving skills.
• Familiar with creative tools and digital production workflows.

Skills: Creative Thinking, Creative Strategy, Design Strategy