Meta & Tiktok Ads Specialist

Job Description

• Manage and optimize Tiktok, Facebook & Instagram Ads campaigns to generate quality leads and conversions.
• Develop audience, funnel, retargeting, and campaign strategies.
• Manage advertising budget and optimize performance based on CPL, CPA, conversion rate, and ROAS.
• Conduct A/B testing on creatives, copy, audiences, and placements.
• Analyze campaign performance and provide actionable insights.
• Work closely with Sales & Creative teams to improve lead quality and conversion.
• Support Meta Pixel, Conversion API, and conversion tracking management.
• Support preparation regular campaign reports and optimization recommendations.
• Stay updated with Meta Ads trends, features, and algorithm changes.

Requirements

• Bachelor's degree in Marketing, Communication, Business, or any field related (Fresh Graduates are welcome)
• Hands-on experience in performance marketing
• Proficient in Meta Ads Manager.
• Strong understanding of Lead Generation, Conversion, Audience Targeting, Retargeting, and Lookalike Audiences.
• Strong analytical and data-driven mindset.
• Familiar with Meta Pixel, Conversion API, UTM, and conversion tracking.
• Understand key performance metrics such as CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
• Target-driven, proactive, detail-oriented, and able to work independently.
• Experience in a sales-driven business is a plus.
• Experience in a Travel service business

Skills: Marketing Communications, TikTok, Content Marketing, Google Ads, B2B Marketing, Social Media, Digital Marketing, Google Analytics, Content Strategy