Digital Growth & Content Specialist

Responsibilities:

Social Media Strategy: Design and execute the overarching digital growth strategy across LinkedIn, Twitter, and relevant channels to attract startup founders, executives, and business leads. Email Marketing: Build and manage the email marketing architecture, from lead-capture sequences and weekly newsletters to targeted promotional campaigns. Content Creation: Transform complex operational topics like payroll compliance, performance management systems, and organizational design into highly digestible, engaging visual and written assets. Content Operations: Utilize Google Workspace to maintain a strict, transparent content calendar, ensuring all assets are reviewed, hyperlinked, and deployed without friction or delays. Performance Analysis: Track, analyze, and report on audience growth, email engagement, and conversion metrics weekly, adjusting the strategy based strictly on data.

Requirements:

A minimum of 1 year of experience A minimum of a degree in a related field 

Key Performance Indicators (KPIs): 

You will be measured against the following metrics:

Audience Growth: Month-over-month follower growth and engagement rate increases on core platforms, specifically prioritizing LinkedIn. Email Engagement: Sustained open rates above 35% and measurable week-over-week click-through rate (CTR) growth on all email dispatches. Lead Generation: Number of Marketing Qualified Leads (MQLs) or direct inbound inquiries generated monthly via social content and email funnels. Operational Excellence: Zero missed deployment deadlines for newsletters, zero broken links in automated sequences, and maintaining a two-week buffer of approved content in the pipeline.

Location:  Gbagada, Lagos

Remuneration: NGN  125,000 Monthly Net