Social Media & KOL Specialist

JOBDESK :

• Research, curate, and build a KOL database (mega, macro, micro, nano) in the outdoor, hiking, camping, travel, and sport niches.
• Negotiate rates and deliverables, then prepare work orders/partnership contracts.
• Write content briefs with the Creative team and ensure content follows brand guidelines.
• Manage product seeding, posting schedules, and follow ups until content goes live.
• Manage content permissions for Spark Ads/Partnership Ads with the Performance team.
• Track performance (reach, engagement, CPM, CPE, clicks, sales/voucher codes) and report per campaign.
• Manage the KOL budget and payment administration with Finance.

REQUIREMENT

• Min. Diploma/Bachelor's degree in Communication, Marketing, or related field.
• Min. 2 years as KOL Specialist/Influencer Marketing, preferably in fashion, sport, or outdoor brands.
• Has a KOL network and understands TikTok, Instagram, and YouTube content trends.
• Strong negotiation and communication skills, organized in contract administration.
• Used to reporting in Google Sheets and understands CPM, CPE, and ROI metrics.
• Max. age 30.
• Experience with TikTok One/Creator Marketplace or Shopee Affiliate, enjoys outdoor activities.

Skills: Microsoft Excel, Image Editing, TikTok, KOL Operation, Administration, Microsoft Office, Teamwork, Google Analytics, Customer Service, Microsoft Word