Offline Brand & Execution Lead - KAYANA (FREELANCE)

KAYANA is a local perfume brand that brings out the uniqueness and beauty of Woody Scents.

KAYANA is currently opening a position for an Offline Brand & Execution Lead. This role is responsible for bringing the KAYANA brand experience into real life across multiple channels (Consignment Stores, Bazaars / Pop-Up Stores, and Offline Activities / Activations). We are looking for a hands-on, proactive, and creative individual to expand our physical presence.

Type: Part-Time / Freelance Retainer (Opportunity to transition to Full-Time) Location: Remote Work + On-site (for local offline events & consignment store visits around Jakarta) Eligibility: Open to university students, fresh graduates, or experienced candidates.

Key Responsibilities:

• Lead and execute end-to-end offline campaigns, pop-up events, and retail activations
• Manage offline retail partners (consignment stores), including stock levels, display presentation, sales tracking, and partner relations.
• Source and secure high-performing offline event opportunities, bazaars, and strategic brand collaborations.
• Coordinate logistics, vendor setups, booth aesthetics, and on-site event staff.
• Plan and execute offline activations to boost KAYANA’s overall brand presence.

Requirement:

• Experience in brand activation, event coordination, or retail management is a plus (a background in fashion, lifestyle, or fragrance is a huge plus).
• Highly organized, resourceful, and capable of working independently on-site.
• Owns a laptop and is proficient in Microsoft Excel and creating presentations.
• Strong communication and negotiation skills when dealing with retail partners and vendors.
• Solid knowledge of marketing (offline and online) as well as current industry trends.
• Strong people management skills (specifically in handling hired SPG/SPB event staff).
• A keen eye for aesthetic detail, visual merchandising, and brand representation.

Skills: Content Marketing, Salesforce, Marketing Communications, B2B Marketing, Social Media, Digital Marketing, Sales Analysis, Sales Strategy, Market Research, Marketing Strategy, Sales and Marketing, Store Sales, Offline Event Operation, Event Management, Sales Operations, Content Strategy, Sales Management