Head of Digital Technology

About Al Tayer Insignia

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

Role Overview

The Head of Technology will lead the end-to-end architecture, engineering, and technical operations for a multi-brand, multi-region digital commerce ecosystem built on Salesforce Commerce Cloud (SFCC), Salesforce Service Cloud (SFSC), Salesforce Marketing Cloud (SFMC), Composable Storefront (Headless), SAP ERP, OMS, and several third-party systems. This role is responsible for driving technology strategy, ensuring platform scalability, managing cross-functional engineering teams, and partnering with product and business stakeholders to deliver high-quality digital experiences.

The ideal candidate is a hands-on technology leader with deep experience in SFCC (SFRA + Headless/SCAPI/SLAS), Customer Identity and Access Management, Composable Architecture, API-first integrations, cloud-native architectures, and enterprise systems like SAP S/4HANA, OMS (Order Fulfilment), PIM, Payment Gateways, CDN/WAF, Analytics Platforms, and more.

Strategic Roles and Responsibilities

Technology Leadership & Strategy

Own and evolve the digital commerce technology vision, roadmap, and execution strategy.

Align technology initiatives with business growth, omni-channel expansion, and customer experience goals.

Drive innovation across headless commerce, MACH architectures, API-first integrations, and cloud-native platforms.

Act as the senior technology advisor to business, product, and commercial stakeholders.

Ensure the timely and on-budget completion of technological requirements of the Al Tayer Digital Commerce.

Manage cross-functional teams, taking them from concept to production, while remaining involved from a hands-on technical standpoint.

Define standards and standard operating procedures that govern the technology operations of Al Tayer Digital, bringing consistency and resilience to the technical infrastructure.

Architecture Ownership

Own enterprise architecture across SFCC (SFRA & Headless), SCAPI/SLAS, Composable Storefronts (MRT/PWA), SAP ERP, OMS, PIM, middleware, and mobile platforms.

Establish and govern architecture standards covering APIs, integrations, caching, performance, security, and resilience.

Lead Architecture Review Boards (ARB) and approve Technical Design Documents (TDDs), integration patterns, and solution designs.

Ensure platforms are scalable and resilient for peak trading events and high-growth markets.

Functional Roles and Responsibilities

Platform & Delivery Ownership

Own delivery across all digital commerce platforms including catalog, pricing, promotions, checkout, payments, customer identity, order lifecycle, and post-order operations.

Lead release management, environment strategy, realm migrations, and CI/CD pipelines.

Ensure engineering excellence through code quality, testing, automation, and performance optimization.

Drive continuous improvement in deployment velocity, reliability, and operational maturity.

Lead strategic planning to achieve business goals by identifying and prioritizing development initiatives and setting timetables for the evaluation, development, and deployment of all web-based services.

Lead the product development from a technical standpoint and design the technical architecture, create and deliver specifications for software development and requirements for systems integration.

Integration & Enterprise Systems

Oversee end-to-end integrations with SAP S/4HANA, OMS, PIM, loyalty, payments, logistics, and analytics platforms.

Ensure data accuracy and consistency across systems using real-time APIs, event-driven architectures, queues, and batch processes.

Own integration governance, error handling, fallback strategies, and business continuity planning.

Security, Performance & Compliance

Define and maintain strong security posture across platforms (PCI-DSS, GDPR, KSA PDPL, OWASP).

Own performance engineering including load testing, CDN/WAF strategy, cache optimization, and monitoring.

Act as escalation point for P0/P1 incidents, leading root cause analysis and post-incident improvements.

People & Engineering Leadership

Lead and grow cross-functional teams including SFCC, backend, mobile app (native/Flutter), BAU team, QA, DevOps, and integration engineers.

Build a high-performance engineering culture focused on accountability, quality, and continuous learning.

Coach and mentor leaders and engineers, supporting career development and succession planning.

Lead hiring, performance management, and capability development aligned with future-state architecture.

Third-Party Integrations Management

Lead strategy and integration with:

Payment gateways (Checkout.com, Apple Pay, PayPal, Tabby, Tamara, etc.)

Fraud systems (reCAPTCHA v3, risk scoring, fraud rules)

Loyalty, marketing clouds, CDP

Product reviews (Bazaarvoice), AR/VTO integrations

Search providers (Algolia, Einstein)

Notification systems (Email/SMS/Push)

Logistics partners (shipments, AWB APIs)

Ensure compliance with regional regulations (UAE, KSA PDPL, GDPR).

Stakeholder & Vendor Management

Partner closely with product, UX, marketing, operations, finance, and commercial teams.

Manage strategic vendor and partner relationships including Salesforce, system integrators, and technology providers.

Own technology budgeting, forecasting, and vendor performance management.

Manage relationships with Salesforce CSM, account executives, architects, and TAMs.

Performance, Security & Compliance

Define and maintain:

Security posture (OWASP, PCI-DSS, KSA PDPL, GDPR)

Load and performance testing strategies

Cache strategies to achieve high HIT ratios

WAF rules, bot mitigation, rate limiting

API security (OAuth, access control, revocation)

Lead P0 incident handling, root cause analysis, and post-mortems.

Data, Analytics & Optimization

Enable data-driven decision-making through analytics platforms, dashboards, and observability tooling.

Support measurement of conversion, performance, stability, and customer experience KPIs.

Drive optimization initiatives based on insights from data, monitoring, and customer behavior.

Education and Experience

Master's degree in computer science or other engineering discipline.

10+ years in commerce technology leadership, with at least 5+ years in SFCC knowledge.

Skills

Strong expertise in:

SFCC SFRA & Headless (SCAPI, SLAS)

Composable architectures (MACH)

SAP/S4 ERP and OMS integrations

CDN, WAF, Cloudflare, bot protection

High-volume, multi-region eCommerce systems

Hands-on experience with:

JavaScript, NodeJS, SFCC ISML/Jobs/OCAPI/SCAPI

Integrations (REST, SOAP, GraphQL)

CI/CD pipelines

Proven experience writing Technical Design Documents, performing code reviews, and defining architecture.

Salesforce certifications: SFCC Architect, B2C Developer, B2C Architect, Service Cloud, Integration Architect.

Experience with:

MACH Alliance platforms

AI/LLM-driven personalization

Mobile apps (Flutter + SCAPI)

PWA Kit / MRT

Languages

English

Arabic (desirable)

Additional Requirements

Strong leadership and team-building abilities.

Outstanding communication and stakeholder management skills.

Ability to simplify complex technical concepts for non-technical audiences.

High ownership mindset; thrives in fast-paced environments.

Problem solver with excellent decision-making skills.