Sales Coordinator
About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
Al-Futtaim Automotive is seeking a highly organized and commercially aware Sales Coordinator to support the end-to-end sales operations of the showroom. The role acts as the operational backbone of the sales team, ensuring accurate documentation, seamless customer journey management, and strong cross-functional alignment between Sales, Finance, Logistics, Registration, and Aftersales.
The Sales Coordinator plays a critical role in protecting sales conversion, accelerating delivery cycles, and safeguarding data accuracy across CRM and ERP systems. This position directly contributes to showroom productivity, customer satisfaction, and the achievement of monthly sales targets within a fast-paced automotive retail environment.
What you will do
Sales operations support
Coordinate daily showroom sales activities and provide structured administrative support to Sales Consultants and the Sales Manager
Prepare quotations, sales orders, proforma invoices, and delivery documentation accurately and on time
Maintain a real-time view of vehicle availability, stock allocation, and pipeline status in coordination with the inventory team
Track booking-to-delivery cycle times and proactively resolve bottlenecks impacting customer handover
Customer journey & CRM management
Update and maintain customer records, lead status, and sales pipeline data within the CRM system
Follow up on customer inquiries, bookings, test drive schedules, and pending documentation
Ensure customer information is accurate, complete, and compliant with internal data standards
Support customer communication across the sales lifecycle, ensuring a premium showroom experience
Cross-functional coordination
Liaise with Finance teams on payment confirmations, deal approvals, and documentation closure
Coordinate with Registration, Insurance, and Logistics teams to ensure timely and compliant vehicle delivery
Work closely with Aftersales and PDI teams to align vehicle readiness with customer handover schedules
Act as the primary point of coordination between the Sales floor and back-office support functions
Reporting & analytics
Prepare daily, weekly, and monthly sales reports including bookings, deliveries, stock status, and target tracking
Support the Sales Manager with forecasting inputs, dashboard updates, and ad hoc commercial reports
Maintain accuracy of CRM and ERP data to ensure reliable reporting and management visibility
Track KPIs related to documentation turnaround, delivery timelines, and pipeline conversion
Compliance & governance
Ensure all sales transactions comply with Al-Futtaim policies, brand standards, and KSA automotive regulations
Maintain proper documentation, audit readiness, and adherence to internal control requirements
Support showroom compliance during internal audits and brand inspections
Showroom & campaign support
Assist in the execution of promotional campaigns, showroom events, and customer engagement activities
Coordinate logistics for product launches, test drive events, and seasonal sales activations
Support the team in preparing customer-facing materials and ensuring showroom readiness
Required skills to be successful
Strong organizational and multitasking ability with the discipline to manage high transaction volumes
Excellent communication and interpersonal skills for engaging customers and internal stakeholders
High attention to detail and accuracy in documentation and data entry
Strong coordination skills across Finance, Logistics, Registration, and Aftersales functions
Proficiency in Microsoft Excel, Word, and PowerPoint, with strong reporting capability
Customer-focused mindset with a problem-solving and ownership-driven approach
Ability to perform under pressure, meet deadlines, and support month-end closing cycles
What qualifies you for the role
Bachelor’s degree in business administration, sales, marketing, or a related field
Diploma holders with strong automotive sales coordination experience will also be considered
1 to 4 years of experience in sales coordination, sales support, or dealership operations
Prior experience within the automotive industry is highly preferred
Hands-on experience with CRM systems, ERP platforms (SAP, Oracle, Autoline, Kerridge or equivalent), and sales reporting tools
Familiarity with KSA vehicle registration, insurance, and delivery processes is an advantage
Knowledge of automotive finance and insurance coordination is a plus
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia, and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing, and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.