Senior Manager Web Marketing

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Role Summary

Are you a web marketer who thinks in systems, not just page builds? AdvancedMD's website is one of the most important levers in our growth story — it's where design, development, analytics, and demand generation all meet, and where every visitor touchpoint either builds pipeline or leaks it. The Senior Manager Web Marketing owns that intersection. You'll set the web roadmap, run the testing program, and make sure our site is fast, compliant, and converting.

The Senior Manager Web Marketing moves between two modes that need to run in parallel. One is hands-on and immediate: launching the next A/B test, fixing the tracking issue that's muddying a report, pushing a page live before a campaign goes out. The other is strategic and ongoing: building a prioritized roadmap that balances business goals, technical debt, and stakeholder asks, and standing up a repeatable testing cadence with a real learnings library instead of one-off wins. You'll also be the connective tissue across SEO/GEO, paid media, sales ops, design, and dev — making sure landing pages, tracking, and site architecture all move in the same direction.

You'll own the CMS, the marketing automation tied to on-site behavior, GA4 reporting, and the consent/privacy stack — and increasingly, server-side tagging as browser-side tracking keeps degrading. If you want ownership of a website that's treated as a growth engine, not just a brochure, we'd love to talk.

Essential Job Duties:

Own the web roadmap: Build and maintain a prioritized website roadmap that balances business goals, UX improvements, technical debt, and stakeholder requests across marketing, sales, and product

Drive CRO and experimentation: Design, launch, and analyze A/B and multivariate tests across landing pages, forms, and key conversion paths; build a repeatable testing cadence and a documented learnings library

Manage the CMS: Serve as the primary owner of our WordPress environment overseeing page builds, templates, plugins, site performance, and governance/permissions across contributors

Lead marketing automation on the web: Use HubSpot and/or Marketo to manage forms, landing pages, lead scoring, progressive profiling, and nurture flows tied to on-site behavior

Own web analytics and reporting: Configure and maintain GA4 (events, conversions, funnels, attribution); deliver regular performance reporting and insights to marketing leadership

Manage consent and compliance: Own the cookie consent platform and privacy tooling (e.g., OneTrust, Cookiebot, or similar), ensuring the site meets GDPR, CCPA, and other applicable data privacy requirements

Partner with SEO/GEO teams: Collaborate with SEO and Generative Engine Optimization (GEO) stakeholders on technical SEO, content structure, schema markup, and site architecture to improve organic and AI-search visibility

Collaborate with paid media: Work with paid media managers to align landing page experiences, tracking, and UTM/attribution structures with campaign goals; ensure paid traffic converts efficiently

Manage server-side tagging: Own or partner closely with dev/analytics engineering on server-side tag management (e.g., server-side Google Tag Manager) to improve data accuracy, page performance, and privacy compliance as browser-side tracking degrades

Leverage AI tools: Use AI tools like Claude (and similar) to accelerate content drafting, page copy variants for testing, technical SEO/GEO analysis, QA workflows, and reporting synthesis; identify opportunities to responsibly apply AI across the web marketing function

Cross-functional leadership: Act as the connective tissue between engineering/dev resources, design, brand, demand gen, and sales ops to ship web projects on time and on strategy

Mentor and manage: Potentially oversee junior web marketers, contractors, or agency partners; set standards for QA, accessibility, and site performance

What You'll Need to Get the Job Done :

7+ years of experience in web marketing, digital marketing, or growth marketing roles, with demonstrated ownership of a company website

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience

Hands-on expertise with WordPress (page building, plugins, basic troubleshooting; HTML/CSS a plus)

Proficiency with GA4, including custom events, conversions, and funnel/attribution analysis

Experience with HubSpot and/or Marketo, including forms, landing pages, workflows, and lead scoring

Proven track record running structured A/B testing and CRO programs (tools like Optimizely, VWO, or GA4 experiments)

Working knowledge of consent management platforms and privacy regulations (GDPR, CCPA/CPRA)

Experience partnering with SEO teams on technical and on-page SEO; familiarity with emerging GEO (Generative Engine Optimization) practices is a strong plus

Experience collaborating with paid media/performance marketing teams on landing page strategy and tracking

Familiarity with server-side tag management (e.g., server-side GTM) and how it improves data quality, site speed, and privacy compliance

Comfortable using AI tools (e.g., Claude, ChatGPT) in daily workflow for drafting, research, analysis, and productivity with sound judgment about where AI assistance is and isn't appropriate

Strong project management skills; comfortable managing multiple roadmap workstreams simultaneously

Excellent written and verbal communication skills; able to translate data into clear recommendations for non-technical stakeholders

What Will Make us LOVE You

Experience in SaaS, healthcare, or health IT

Experience supporting both a sales-led and a product-led motion

Experience with basic HTML/CSS/JS troubleshooting within a CMS environment

Familiarity with client-side and server-side tag management (Google Tag Manager, server-side GTM containers)

Background in B2B SaaS or a similarly complex buying journey

Experience managing external agencies or freelance developers/designers

Experience through a martech migration or replatforming

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

Be Intentional – We act with clarity, focus, and purpose in everything we do.

Urgency with Purpose – We move fast on what matters and deliver meaningful results.

Respect Always – We lead with integrity, value every voice, and build each other up.

Strive for Greatness – We set high standards, embrace innovation, and never stop improving.

Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.

About AdvancedMD

AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.

Work Environment

While Hybrid is our preferred approach company-wide, work arrangements vary by team and role. Many positions offer meaningful remote work opportunities based on individual performance, team structure, and alignment with role KPIs. Certain teams, however, require a Full In-Office presence due to the nature of their work or collaboration needs.

Specific expectations for this role will be discussed during the interview process.

What We Offer :

Competitive compensation and total rewards benefits

Comprehensive health, dental, and vision insurance

401(k) with generous company match

Paid time off and holidays

Hybrid and remote work opportunities

Career growth and development support

Collaborative, team-oriented culture

Privacy Notices for Team Members and Job Applicants