PR And Communications Manager

Company description

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.

The group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.

Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.

Job description

Role overview

As PR & Communications Manager at Banyan Tree Dubai, you will shape and share the story of the resort through thoughtful, authentic, and purposeful communication. You will be responsible for building meaningful relationships with media, partners, and stakeholders, ensuring the brand is represented with consistency, integrity, and quiet confidence.

You will play a key role in expressing the essence of Banyan Tree — wellbeing, connection, and refined luxury — through storytelling that feels genuine, relevant, and aligned with the guest experience.

Key responsibilities

Brand storytelling & PR strategy

Develop and deliver a considered PR and communications strategy aligned with the resort’s vision and business objectives

Identify meaningful storytelling opportunities that reflect the spirit of Banyan Tree Dubai

Create and nurture strong relationships with key media and industry partners

Lead the planning of seasonal narratives, announcements, and brand moments

Media & influencer relations

Manage day-to-day media relations with professionalism and care

Coordinate media stays, interviews, and on-property experiences

Build relationships with relevant lifestyle, travel, wellness, and luxury publications

Select and manage influencer partnerships that feel authentic and aligned to the brand

Content & communications

Craft press materials that reflect a refined and consistent brand voice

Oversee storytelling across earned, owned, and digital platforms

Collaborate with internal teams to ensure accuracy and alignment of messaging

Support content development for key resort experiences, dining, spa, and events

Reputation & brand integrity

Monitor media coverage and brand sentiment with care and attention

Support responses to reputational matters in coordination with corporate teams

Ensure all communications reflect Banyan Tree’s values and standards

Safeguard consistency of tone, message, and brand expression

Partnerships & experiences

Support the development of meaningful collaborations and brand partnerships

Coordinate press and VIP visits with attention to detail and guest experience

Contribute to the planning of key resort moments and activations

Strengthen relationships that enhance the resort’s presence in the market

Internal communication & collaboration

Support internal communications that foster clarity, alignment, and engagement

Work closely with Marketing, Sales, F&B, Spa, and Operations teams

Ensure guest experiences are reflected accurately in all external communication

Performance & reporting

Track media coverage and communications impact in a clear and structured way

Provide thoughtful insights and reporting on PR activity

Manage the PR budget responsibly and with commercial awareness

Qualifications

Qualifications & experience

Degree in Communications, Public Relations, Marketing, Journalism, or related field

Minimum 5 years’ experience in PR or communications, ideally within luxury hospitality, lifestyle, or premium brands

Strong understanding of media landscape in the UAE and international markets

Excellent written and verbal communication skills with a refined editorial style

Experience managing agencies and external partners

Strong relationship-building and stakeholder management ability

Competencies

Thoughtful communicator with strong storytelling ability

Calm, composed, and confident approach

Strong sense of brand guardianship

Naturally collaborative and respectful working style

Attention to detail and editorial precision

Ability to balance creativity with structure and discipline

Integrity, discretion, and professionalism

Additional information

Why join us: At Banyan Tree Dubai, you will be part of a globally recognised luxury hospitality brand committed to exceptional service, sustainability and wellbeing. We provide opportunities for professional growth within an inspiring environment where genuine care for our guests and colleagues is at the heart of everything we do.