Brand Innovation Manager

Cabinet de recrutementVietnamworks' ClientHồ Chí Minh, Việt Namvietnamworkspublié le 13/08/2026
Indispensable :Lead

Lead breakthrough innovation projects from strategic brief through product readiness. The role owns the end-to-end product development, ensuring every concept is consumer-centric, technically feasible and commercially attractive before handover to the Brand Team for commercialization.

Key Accountabilities

  • Translate strategic business briefs into compelling product innovation opportunities.
  • Develop innovation concepts, value propositions, variant architecture and consumer...
  • 5+ years of experience in FMCG, Personal Care, Beauty, Brand Marketing, NPD or Innovation, with hands-on exposure to concept development and product launch execution.
  • Strong analytical skills to read market data, consumer research, competitor movement and business results to identify innovation approaches.
  • Ability to mine consumer insights, decode unmet needs and translate observations...