Facebook Ads Specialist – US Market (USD Accounts)
We are looking for a Facebook Ads Specialist with proven hands-on experience running Meta Ads specifically for the US market and managing ad accounts billed in USD.
This role is highly performance-focused. You will be fully responsible for planning, launching, monitoring, and optimizing paid campaigns targeting US-based audiences.
Please apply only if you have direct experience managing Facebook/Meta Ads for the US market using USD-billed ad accounts.
📌 Position: Facebook Ads Specialist – US Market
- 💰 Salary Range: IDR 10 – 12 Mio
- 🕒 Schedule: Monday – Friday, 12 PM – 8 PM WIB
- 🌎 Market: United States
- 💻 Location: Remote
Portfolio is required. Please submit examples of Facebook/Meta Ads campaigns you have managed for the US market, including relevant performance metrics where possible.
KEY RESPONSIBILITIES
- Plan, launch, manage, and optimize Facebook/Meta Ads campaigns targeting audiences in the United States.
- Manage Meta ad accounts with USD billing and allocate advertising budgets efficiently.
- Develop campaign strategies based on US audience behavior, campaign objectives, and performance targets.
- Build and optimize custom audiences, lookalike audiences, prospecting audiences, and retargeting campaigns.
- Set up and monitor Meta Pixel and conversion events to ensure accurate campaign tracking.
- Conduct continuous A/B testing across audiences, creatives, placements, offers, and campaign structures.
- Monitor and optimize key performance metrics such as ROAS, CPA, CTR, CPC, CPM, and conversion rate.
- Analyze campaign performance and provide clear, actionable recommendations based on data.
- Collaborate with designers by preparing creative briefs based on campaign performance and audience insights.
- Support ad copy development when necessary.
- Use tracking tools such as Google Analytics, Meta Pixel, and UTM parameters to ensure accurate attribution and reporting.
REQUIREMENT
- Minimum 2+ years of hands-on experience managing Facebook/Meta Ads campaigns.
- Must have proven experience running paid campaigns specifically for the US market.
- Must have experience managing Meta ad accounts billed and budgeted in USD.
- Able to demonstrate past US-market campaign results through a portfolio, screenshots, case studies, or performance reports.
- Strong understanding of Meta Ads Manager, campaign structures, objectives, bidding strategies, attribution, and optimization.
- Strong understanding of performance marketing metrics, particularly ROAS, CPA, CTR, CPC, CPM, and conversion rates.
- Experience with audience segmentation, retargeting, lookalike audiences, funnels, and conversion tracking.
- Strong analytical skills and ability to make optimization decisions based on campaign data.
- Fluent in English, as all work communication will be conducted in English.
- Comfortable working independently and taking ownership of campaign performance.
IMPORTANT
This is a paid ads-focused role.
We are specifically looking for someone whose core experience is in Facebook/Meta Ads performance marketing for the US market.
Experience limited to:
- Indonesian/local-market campaigns,
- general social media management,
- organic content creation,
- affiliate marketing, or
- accounts that happen to use USD billing but do not target the US market
will not be considered equivalent to the required experience.
Skills: ROAS Optimization, Usd Account, Digital Advertising, English Language, Media Buying, A/B Testing, Meta pixel, Meta Ads, Us Market, Facebook Ads