Livestreaming Specialist

KEY RESPONSIBILITIES

• Create and manage monthly and weekly livestream schedules for hosts.
• Ensure efficient host allocation across multiple brands and studios.
• Analyze host performance every week, including GMV, viewers, conversion rate, watch time, and engagement.
• Identify opportunities to increase sales organically and through TikTok Shop Ads.
• Coach and train hosts to improve selling techniques, product presentation, audience engagement, and conversion.
• Monitor livestream quality, studio setup, lighting, audio, camera angles, and overall production standards.
• Analyze each brand's objectives and align host performance with campaign goals.
• Work closely with Account Managers, Ads Specialists, and Creative teams to optimize livestream performance.
• Prepare weekly performance reports with actionable recommendations.

REQUIREMENTS

• Experience in TikTok Shop or Shopee Live operations (preferred).
• Strong analytical skills with the ability to interpret livestream metrics.
• Comfortable working with Excel or Google Sheets.
• Good communication skills and confidence in providing host coaching.
• Organized and able to manage multiple brands simultaneously.
• Problem-solving mindset with a focus on achieving GMV growth.
• Experience managing livestream hosts or eCommerce operations is a strong plus.

SUCCESS METRICS (KPI)

• GMV growth across assigned brands.
• Host performance improvement week over week.
• Livestream schedule accuracy and attendance.
• Conversion rate improvement.
• Viewer retention and engagement growth.
• Quality improvement of livestream studios and production.

Skills: Influencer Marketing, Teamwork, Social Media, Live Streaming, Shopee Ads, Microsoft Office, Event Operation, TikTok Ads