Director, Product Marketing

About the company

Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in thedevelopment, manufacturing, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic application including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring and other common indications.

Candela develops products for the global aesthetic market. These products begin as concepts developed by Candela’s world-class team of scientists and engineers or as acquired or licensed technologies. These programs are supported by Candela’s global business unit, clinical, regulatory, and quality teams and are managed through our Product Development Process (PDP) and Quality Management System (QMS).

The Company’s headquarters are in Marlborough, Massachusetts, US, with an additional R&D facility in Yokneam, Israel and commercial locations across Asia Pacific, and Europe. Products are sold direct in 18 countries worldwide and through distributors in over 60 others and are supported by field sales, field service, clinical education and marketing organizations.

Your tasks

General Summary The Director, Product Marketing, leads the development of strategic portfolio plans, product positioning, and go-to-market execution that drive capital equipment and consumable sales in alignment with Candela’s annual financial objectives. This role operates with high independence, defining product strategy and narrative and driving business outcomes across the product line. Responsibilities include product positioning, messaging, go-to-market strategy, commercial readiness, demand generation, and competitive differentiation across global markets. Marketing plans must specifically address key HCP and MedSpa segments, with tactical programs tailored to these audiences, as well as the creation of practice-level marketing assets to support patient outreach -ultimately fostering market adoption, accelerating commercial growth, and strengthening brand leadership. This is an individual contributor position.

·Market Positioning and Messaging oDefine and protect the product narrative, ensuring clear differentiation across the portfolio in a highly competitive aesthetic landscape and in alignment with annual financial targets

oArticulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life

oTranslate clinical, technical, and user insights into clear, simple, language that resonates with HCPs and their patients

oPartner with Clinical, Regulatory, and Medical Affairs to ensure scientific and compliant accuracy

oPartner with Regional Leads in other markets to share best practices, strategies, and tactics

·Customer & Market Research oDefine research priorities and ensure customer and market insights directly inform business decisions and investment

oOwn ongoing market understanding, including competitive dynamics, customer needs, and patient demand signals, and translate that understanding into strategy

·Competitive Strategy oLead competitive strategy across the portfolio; anticipate market shifts and define how to win

oDevelop clear competitive claims, objection handling, and talk tracks to support field efforts

oEnsure all marketing activities comply with regulatory requirements

·Go-To-Market Strategy oDevelop GTM plans for defined product launches, line extensions, promotions, and campaigns

oBuild GTM playbooks, sales tools, talk tracks, and training assets that drive commercial readiness

oPartner with Channel Marketing (Paid Ads, Search, Email, Events, and KOLs) to coordinate multi-channel execution across target segments and customer archetypes

Requirements

This job description is not all inclusive and is intended to capture a majority of the job functions. Special projects and other tasks may be required by management.