Senior Lifecycle Marketing Associate

Who We Are

Spot & Tango is a pet health & wellness brand on a mission to make mealtime better for dogs, and life simpler for the people who love them. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial. Through UnKibble™ and our original fresh-frozen line, we’re rethinking what feeding your dog well can look like, one bowl at a time. Since our founding in 2018, we have served over 200 million meals to happy pets across the US and Canada.

We’re a team of builders, problem solvers and dog people, united by the belief that dogs deserve better. We’re looking for people who want to do the best work of their career, dig into challenges with smart people, and help shape a brand that’s redefining an entire category. This is a chance to join a high-growth e-commerce company and have an outsized impact in a fast-paced, ambitious environment. Plus, you get to think about dogs all day.

Who You Are

You are curious, detail-oriented, and excel at using lifecycle and retention marketing skills to build experiences that keep customers coming back. You love digging into what drives retention and turning it into thoughtful, well-built email and SMS programs. You thrive in a fast-paced, collaborative environment and understand the importance of connecting the dots between customer needs, business goals, and the data behind them.

As a Senior LCM Associate on Spot & Tango's Lifecycle & Retention Marketing team, you will own lifecycle strategy and execution across a set of our product lines, running email and SMS end to end in Klaviyo from creative brief through build, QA, deployment, and optimization. You will partner cross-functionally with designers, analysts, engineers, and other stakeholders to build programs that turn a first order into a long-term one, including the opportunity to design and launch new lifecycle programs from scratch. This is an exciting opportunity to drive immediate impact at a leading pet health & wellness brand.

Responsibilities

Own lifecycle strategy, execution, and the calendar and testing roadmap for your product lines

Design and build new automated flows and campaign sends, and launch new lifecycle programs where none exist today

Execute email and SMS end to end in Klaviyo: build, QA, schedule, and deploy

Set up audiences, segments, and activity filters, and run full QA before every send, including links, dynamic content, cross-client rendering, and suppression and exclusion logic

Own list health and deliverability, and keep email and SMS compliant with CAN-SPAM, TCPA, and consent best practice

Partner with Design on clear creative briefs, and review creative against brand voice and deliverability standards before handoff

Map the customer journey and identify gaps in flow coverage across onboarding, retention, and winback

Own the metrics that matter to the business (retention, repeat purchase, and revenue from lifecycle), and design tests that isolate what you are trying to learn and read results with an eye for significance

Work cross-functionally with creative, analytics, and product to get programs built and measured

Requirements

Bachelor's degree

4+ years of experience in lifecycle, CRM, or email marketing, ideally at a DTC or subscription business

Hands-on experience with Klaviyo or a comparable ESP

Strong attention to detail and QA discipline

Comfortable working in BI tools (Looker, Omni, or similar) to pull and analyze performance data

Fluent with AI tools and using them to do more: analyzing performance, automating reporting, and building strategy

Excellent communication and collaboration skills

A builder's mindset, comfortable owning programs end to end and creating structure where there isn't any yet

Comfortable working in a fast-paced startup environment and willing to take ownership to push projects over the finish line

Dog lover a plus!

Anticipated Base Salary: $110K - $120K

This is a hybrid position based in our Midtown Manhattan office.

In-office presence is required on Mondays, Wednesdays, and Thursdays.

Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.