Marketing Manager — Pickl & Casual Dining

About the Role We’re looking for a Marketing Manager to join our growing team and lead the marketing agenda for Pickl and our casual dining restaurant brands . This is a hands-on role for someone who understands that great restaurant marketing is about more than campaigns — it’s about building brands, creating culture, driving traffic, and turning guests into loyal fans.

What you’ll do Develop and execute integrated marketing strategies across Pickl and our casual dining concepts.

Own the annual marketing calendar, campaigns, launches, promotions, and brand activations.

Drive customer acquisition, retention, frequency, and sales through creative and data-led marketing.

Lead social media strategy and work closely with content creators, influencers, and creative partners.

Develop campaigns that generate buzz and make our brands culturally relevant.

Work closely with operations, culinary, and commercial teams to bring new products, menus, and restaurant openings to life.

Manage restaurant launches, local store marketing, events, partnerships, and activations.

Analyze campaign and business performance and turn insights into actionable marketing plans.

Manage external agencies, freelancers, suppliers, and marketing budgets.

Ensure consistency of brand identity and customer experience across all channels.

Stay on top of restaurant, food, lifestyle, and consumer trends to continuously find new ways to grow the brands.

What we’re looking for 6–8 years of marketing experience , ideally within F&B, hospitality, retail, consumer brands, or a fast-paced lifestyle business.

Strong understanding of restaurant and consumer marketing .

A creative thinker who can turn ideas into campaigns that people actually care about.

Commercially minded, with a strong understanding of how marketing drives footfall, sales, and brand growth .

Strong digital and social media knowledge.

Experience managing agencies, budgets, campaigns, and multiple stakeholders.

Excellent communication, project management, and organizational skills.

Comfortable working in a fast-paced, entrepreneurial environment where things move quickly.

Someone who is hands-on, proactive, and willing to get into the details.

Most importantly… We’re looking for someone who gets brands and gets people .

Someone who sees a restaurant not just as a place to eat, but as a brand, a community, and an experience .

If you’re ambitious, commercially sharp, creatively obsessed, and excited by the opportunity to help build some of the region’s most exciting casual dining brands, we’d love to hear from you.

Apply now and tell us why you’re the right person to help take Pickl and our restaurant brands to the next level.