Performance Marketing Specialist

About the Company ScalingCraft is a performance-focused marketing partner that helps businesses grow through data-driven campaigns and automation. We specialize in Google Ads, Meta Ads, and AI-powered systems that turn ad spend into measurable results and long-term growth.

Role Overview We are looking for a full-time Paid Media Specialist with 2+ years of experience in Google Ads and Meta Ads to manage and optimize campaigns for international clients. This role is ideal for someone who is analytical, performance-driven, comfortable using AI tools, and capable of managing multiple projects efficiently.

Shift Timing Full-time remote role

Shift timing: 9:00 AM to 6:00 PM EST (includes a 1-hour break)

Key Responsibilities Manage and optimize Google Ads and Meta Ads campaigns for international clients

Build paid marketing strategies focused on ROI, profitability, and growth

Handle keyword research, audience targeting, competitor analysis, ad copy creation, and bid optimization

Launch and monitor Search, Display, Shopping, and Performance Max campaigns

Track campaign performance and prepare weekly/monthly reports with clear insights and action points

Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance

Work on tracking, remarketing, conversions, and attribution with the analytics or tech team

Use AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve campaign setup, reporting, analysis, and workflow efficiency

Nice to Have Experience working with international clients or remote teams

Strong understanding of performance-focused testing and optimization

How to Apply Please share: A short summary of your experience with Google Ads and Meta Ads

Examples of campaigns you have worked on and the results achieved

The AI and analytics tools you use regularly

Requirements 2+ years of hands-on experience in paid media or performance marketing

Strong expertise in Google Ads and Meta Ads

Experience managing multiple projects in a fast-paced environment

Good understanding of GA4, GTM, Meta Business Suite, and performance tracking

Practical use of AI tools in day-to-day marketing work

Strong communication, reporting, and analytical skills