Social Media Executive and Content Creator
About the company
For more information on our group of restaurants, please visit https://reddoor.com.sg
Your tasks
🌟Role Overview**** This role blends creative direction, content production, and performance-led social strategy — with a focus on driving brand awareness, engagement, and covers.
_Content Creation & Production_
- Plan, shoot, and edit all photography for social and digital use across multiple brands
- Conceptualise, storyboard, and execute short-form video content (Reels, TikTok, Stories)
- Own end-to-end production — from ideation through to final edit and delivery
- Ensure all content aligns with each brand’s visual identity and tone of voice
- Build and maintain a structured content library for ongoing use
_Social Media Management_
- Manage day-to-day social media accounts (Instagram, TikTok, Facebook, RedNote) across all venues
- Plan and execute a consistent posting schedule (minimum 3x weekly; aiming for daily where relevant)
- Write engaging, on-brand captions with clear CTAs
- Develop and maintain branded IG Story templates and highlight structures
- Monitor DMs, comments, and community interactions in a timely, brand-appropriate manner
_Creative Strategy & Trend Integration_
- Stay ahead of social trends, platform updates, and viral formats — identifying opportunities for brand participation
- Translate trends into content that feels native, relevant, and premium
- Propose and execute creative campaigns tied to seasonal moments, launches, and key revenue periods
_Performance & Optimisation_
- Track and analyse content performance (reach, engagement, saves, conversions)
- Optimise content strategy based on insights and platform analytics
- Conduct competitor and market benchmarking within the Singapore hospitality scene
- Regularly report on social performance with actionable recommendations
_Brand & Campaign Support_
- Collaborate with marketing on launches, events, seasonal campaigns, and Public Relations moments
- Create content to support key revenue drivers (set menus, happy hours, weddings, private dining)
- Work closely with chefs, operations, and front-of-house teams to capture in-venue moments
_Community & Growth_
- Identify and execute organic growth strategies across platforms
- Seed brands organically into relevant online communities (e.g. Reddit, forums, local groups) where appropriate
- Engage with user-generated content, influencers, and brand advocates
🌟Success in This Role Looks Like****
- Consistent, high-quality content output across all brands
- Growth in engagement, reach, and follower base
- Content that feels culturally relevant, premium, and shareable
- Tangible contribution to bookings, footfall, and brand awareness
Requirements
Do you have a talent for creative content that captures attention and leaves an impression? Are you passionate about crafting thoughtful, visually compelling content with real impact? We are seeking a highly creative, culturally aware Social Media Executive & Content Creator to lead the visual and digital storytelling across our portfolio of restaurants!
🌟Ideal Profile****
- Minimum Diploma in Marketing, Communications, or related field
- Minimum 3 years’ experience in social medial management and content creation
- Experience within hospitality, lifestyle, or luxury brands preferred
- Strong eye for visual storytelling and brand aesthetics
- Highly proficient in mobile-first content creation and editing (CapCut, Adobe Suite, etc.)
- Deep understanding of Instagram, TikTok, and social-first content trends
- Self-starter with the ability to manage multiple brands and timelines
How to apply
If you're ready to create meaningful hospitality content that inspires, connects, and leave a lasting impression, we’d love to hear from you!
Interested candidates are invited to submit a comprehensive resume with a link to their portfolio!