Social Media & Brand Activation Manager

Indonesian brands should be known across the region, not only here in the archipelago. We take them there, and Singapore is the launchpad into APAC: pop-ups, marketplaces, our own webstore, retail doors, and the compliance and freight underneath all of it.

Nobody is telling that story yet. That is this job. You own how landnpop shows up to Indonesian brand founders. The channels, the voice, the look, the community around them, and the rooms we put them in. You set the direction and you make the work.

WHY LANDNPOP

• Most founders have thought about going regional and stopped at the same question: where do you even start? We are the answer, and you are the one who says it.
• You work directly with the founders. No layers and no manager in between, so you learn by being in the decision rather than hearing about it afterwards. Decisions get made the same day.
• You get to tell a story worth telling. Indonesian brands with real products, a market that has not seen them, and a founder audience that already wants to hear it.

WHAT YOU OWN

• Channels, cadence and voice. We know what we sell and to whom; the voice that says it has never been built. Which platforms, how often, what we look like and sound like. You write it.
• The conversation. Replying in comments and DMs, in Bahasa, as a person, and turning those replies into contacts we keep.
• The room. We sit with these founders one at a time, and they describe the same problem. They have never met each other. You change that.
• Our own events. A founder dinner in Jakarta is the first, not the last. You own the series: the theme, the room, the run of night, what comes next.

WHERE THE LINES ARE

• Not a scheduling seat. If your last role was running a calendar somebody else designed, this will feel like a step up.
• You run landnpop's own channels, not our brands'. Their social and KOL work stays with them, or with an agency we engage.
• You and our brands and marketing lead split this between you: positioning and which brands we pursue on one side, how we show up on the other.

WHO THIS FITS

• You have grown a social account from nothing, and you know which posts did it.
• You are a leader who makes the work, not only directs it.
• You write well in Bahasa and in English, and you sound like a person in both.
• Engagement is a vanity number. Contacts are the real one.
• You have also run an event end to end, not marketed one. Guest list, venue, running order.

WHAT YOU GET

• The function is yours, and the team as the business grows. You get to build it, and you run the people you hire.
• External training paid for, and you pick it. Courses, tools, your call.
• Paid seats on the AI tools we build with: Claude, ChatGPT, Higgsfield and what's next. They are how one person covers this much ground.

Skills: Content Marketing, tiktok marketing, Google Analytics, Meta Ads, Teamwork, TikTok Ads, Google Ads, English Language, Social Media Strategy, Social Media, Digital Marketing, Instagram Marketing