Top Creator Partnership Specialist
PT Kuka Home Furniture Indonesia (UNITWO) is looking for a Top Creator Partnership Specialist. Key Responsibilities:1. Top Creator Sourcing & Recruitment Research and identify potential Top Creators, particularly on TikTok and other relevant e-commerce platforms. Conduct initial outreach and introduce collaboration opportunities to suitable creators. Maintain an updated database of potential, contacted, shortlisted, and active Top Creators. Evaluate creators based on content quality, audience profile, live-streaming performance, GMV potential, and brand suitability.
- Creator Onboarding & Relationship Management
Support the onboarding process for new Top Creators, including briefing, product selection, commercial terms, and required documentation. Build and maintain positive relationships with active creators and their management teams. Follow up regularly with creators regarding schedules, deliverables, product samples, and campaign participation. Ensure creators clearly understand the campaign objectives, product information, promotional mechanics, and brand guidelines.
- Live Campaign Coordination
Coordinate Top Creator live-streaming schedules, product arrangements, vouchers, samples, and promotional support with internal teams. Monitor creator live sessions and provide operational support when required, including during evening or weekend sessions. Ensure all campaign preparations and deliverables are completed according to the agreed timeline. Identify operational issues during creator live sessions and coordinate promptly with the relevant internal teams.
- Performance Monitoring & Reporting
Monitor creator performance using key indicators such as GMV, traffic, conversion rate, live duration, engagement, and ROI. Prepare regular performance reports and maintain accurate campaign records. Compare creator performance across campaigns and identify opportunities for improvement. Escalate performance issues and provide relevant data to support optimization decisions. Track each creator’s progress against agreed targets and milestones.
- Campaign Execution & Internal Coordination
Work closely with the Affiliate, E-commerce, Ads, Content, and Design teams to execute Top Creator campaigns. Coordinate campaign materials, product information, promotional mechanics, and other required assets. Ensure all creator activities are aligned with the campaign plan and brand requirements. Support the Senior team member in implementing creator development and retention strategies.
- Market Research & Creator Development
Monitor competitor activities and emerging trends in creator commerce and live-streaming. Identify new creators, platforms, campaign formats, and collaboration opportunities. Collect creator feedback and market insights to support future campaign planning. Suggest practical improvements based on campaign results and creator performance.
Qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field. Fluent in English is a must. 1–3 years of experience in affiliate marketing, creator management, influencer marketing, live commerce, or partnership roles. Experience working with TikTok Shop, live-streaming creators, affiliates, or e-commerce brands is preferred. Strong communication, follow-up, and relationship-management skills. Comfortable communicating and negotiating with creators, agencies, and external partners. Able to understand and monitor performance indicators such as GMV, traffic, conversion rate, live duration, and ROI. Organized, responsive, and able to manage multiple creators, schedules, and deadlines simultaneously. Willing to monitor and support scheduled creator live sessions outside regular office hours when necessary. Proactive, detail-oriented, and able to work effectively in a fast-paced environment.
Skills: Teamwork, Business Negotiation, Communication Skills, Social Media