Sales Manager
Key responsibilities
Sales strategy and growth
- Develop and carry out the annual sales plan for Nigeria and the wider West African region.
- Find and win new customers, distributors and partners, in both Anglophone and Francophone markets.
- Set sales targets by territory, product and customer, and track progress against them.
- Prepare sales forecasts, budgets and pricing proposals for management approval.
Market knowledge (Nigeria focus)
- Use in-depth knowledge of the Nigerian market to spot opportunities, risks and competitor activity.
- Track market trends, customer needs, regulation and pricing across Nigeria's main commercial centres.
- Feed market insights back to management to shape products, pricing and go- to-market plans.
Client and partner relationships
- Build and maintain strong relationships with key accounts, distributors and decision-makers.
- Negotiate and close contracts, and resolve client issues promptly.
- Represent Pac West Africa in French and English at client meetings, trade fairs and industry events.
Team leadership
- Recruit, lead, coach and motivate the sales team to reach their targets.
- Set clear goals, review performance regularly and support each team member's development.
- Promote a professional, ethical and customer-focused sales culture.
Travel and field sales
- Travel extensively within Nigeria and across West Africa to meet clients, partners and the sales team.
- Lead field visits, market surveys and product launches in assigned territories.
Reporting and administration
- Produce weekly and monthly sales reports, pipeline updates and forecasts.
- Keep customer records and the sales pipeline up to date in the company CRM.
- Make sure all sales activity follows company policy and local laws.
Requirements
- Bilingual: fluent in French and English, both spoken and written, and able to negotiate and present in either language.
- Nigerian market knowledge: proven, in-depth understanding of the Nigerian market, including customers, distribution channels, competitors and business culture.
- Willingness to travel extensively: able and willing to travel frequently, often at short notice, across Nigeria and West Africa.
- At least 7 years of sales experience, with at least 3 years in a sales management or team leadership role.
- A track record of meeting or beating sales targets and growing market share.
- A Bachelor's Degree in Marketing, Business Administration, Economics or a related field.
- A valid international passport.
- An MBA or a professional sales or marketing qualification
- Experience selling in Francophone West African markets such as Benin, Togo, Côte d'Ivoire or Senegal.
- An existing network of clients and distributors in Nigeria.
- Experience using a CRM system to manage pipelines and report on performance.
Skills and competencies
- Negotiation and closing wins deals that are good for both the client and the company.
- Leadership: inspires, coaches and holds a sales team accountable.
- Communication: clear, persuasive and professional in French and English.
- Commercial judgement: reads markets, prices well and spots growth opportunities.
- Relationship building: earns trust with clients, partners and colleagues across cultures.
- Planning and organisation: manages territories, travel and priorities with little supervision.
- Resilience: stays focused and positive under pressure and while travelling.
- ntegrity: acts ethically and protects the company's reputation.
Location: Accra
Salary: Attractive