Brand Lead Awg 2026

1. Position Objectives:

Responsible for developing and executing brand activities for Alpha Works (Audio category) under the direction of the Marketing Manager, ensuring product and marketing initiatives are consistently implemented from development stage to commercialization:

• Consistent execution of brand positioning and messaging
• Product development aligned with strategy and market demand
• Effective Go-To-Market implementation
• Contribution to...
• Minimum 3 years of experience in Branding/Marketing, preferably in Electronics, Audio industry
• Experience in developing and executing GTM strategies for new product launches.
• Strong understanding of Integrated Marketing Communications (IMC).
• Brand strategy and product thinking mindset.
• Experience collaborating with R&D/engineering teams is a plus.
• Experience in marketing budget management and monitoring.
• Knowledge of Digital Marketing and performance analysis.

*Benefits:

• Holiday bonuses (including...