Selling Branch Manager- Agricultural & Construction Equipment

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!

We are seeking a motivated, hands-on Selling Branch Manager to lead our Vermont equipment dealership location. This is a working management role for someone who enjoys both leading a small team and actively selling equipment in the field. The Selling Branch Manager will oversee the day-to-day operations of a small branch consisting of inside staff and outside service technicians, while also being responsible for developing customer relationships, driving equipment sales, and growing revenue within the territory. This position is ideal for someone who understands agriculture, construction equipment, and rural customer relationships, and who thrives in a fast-paced, relationship-driven environment. ** The compensation package for this position is a combination of base salary plus commissions based on the selling aspect of the job.

Key Responsibilities

Branch Leadership & Operations

Oversee daily operations of the branch, including sales, service coordination, rentals, and customer support

Lead and support a small branch team consisting of inside staff and outside road technicians

Maintain a positive, productive, and accountable work environment

Coordinate workflow between sales, service, and parts functions

Ensure the branch operates efficiently, professionally, and safely

Monitor inventory, equipment presentation, and overall branch appearance

Handle customer issues and help resolve service-related concerns

Equipment Sales & Business Development

Actively sell agricultural equipment, CASE construction equipment, attachments, and related products

Develop and maintain strong relationships with farmers, contractors, municipalities, and commercial customers

Spend time in the field meeting with customers and identifying sales opportunities

Prepare quotes, structure deals, and close equipment sales

Work with financing partners and manufacturer programs to support customer purchases

Grow market share and expand the branch customer base

Maintain a strong sales pipeline and follow-up process

Revenue & Performance Expectations

Meet or exceed assigned equipment sales and branch revenue goals

Drive profitable growth in equipment sales, rentals, and customer accounts

Monitor branch performance and identify opportunities for improvement

Work closely with ownership and leadership on sales strategy and territory development

Qualifications

Previous experience in agricultural equipment, construction equipment, heavy equipment, or related sales preferred

Leadership or management experience preferred, especially in a small-team environment

Strong relationship-building and customer service skills

Self-motivated with the ability to work independently and manage multiple priorities

Comfortable working both in the office and in the field with customers

Understanding equipment financing, quoting, and deal structure is a plus

Mechanical aptitude or familiarity with equipment service operations beneficial

Strong communication and organizational skills

Benefits

Medical, Dental & Vision Insurance

Health Savings Account (Employer + Employee Contributions)

Accident & Disease Insurance

401K Plan + Match

Competitive Paid time off Policy

Short/Long Term Disability

Annual Reviews

Bonus Incentive Plans

Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.

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This is our target base range for this position. However, we are always looking for top talent. We scale pay based on the specific skills and background you bring. If your proven track record commands a higher package, we still want to hear from you.

Pay Transparency $80,000 — $100,000 USD