Appliance Sales Manager

Lead, coach, and motivate the appliance sales team and sales promodisers to achieve and exceed sales targets

Manage and develop dealers nationwide, maintaining strong relationships and driving dealer sales performance

Develop and implement sales strategies to increase aircon sales, revenue, profitability, and market share

Set and monitor sales targets for the sales team, promodisers, and dealers; take corrective action when targets are not met

Manage team performance, attendance, productivity, discipline, and overall sales execution

Ensure sales staff and promodisers maintain strong product knowledge and effectively present aircon features, benefits, pricing, promotions, and installation requirements

Monitor promodiser deployment and performance across assigned stores, branches, and dealer locations

Monitor dealer sales, inventory, product movement, and sell-in/sell-out performance

Identify new dealer opportunities and strengthen the company's nationwide dealer network

Coordinate with dealers regarding orders, pricing, promotions, inventory, merchandising, delivery, installation, warranty, and after-sales concerns

Bachelor's degree in Business, Marketing, Sales, Management, or a related field preferred

3–5 years of sales management/supervisory experience in the appliance industry, with direct aircon experience

Must have experience handling and selling air-conditioning products

Experience managing dealers, sales teams, and promodisers is highly preferred

Strong knowledge of aircon products, brands, specifications, capacity/HP, inverter/non-inverter units, and basic installation requirements

Strong leadership, negotiation, communication, and people-management skills

Firm, disciplined, and results-oriented, with a firm-but-fair management style

Proven ability to meet and exceed sales targets

Willing to travel nationwide (if required)