Performance Marketing & Lead Generation Manager

Judieh Plumbing, Heating & Air is a growing residential plumbing and HVAC company based in California, USA. We are looking for a full-time remote Performance Marketing & Lead Generation Manager to take ownership of our marketing and help us generate measurable, profitable growth. This is not primarily a social media posting position . Our main objective is to generate qualified phone calls, leads, booked appointments, completed jobs, repeat customers, and revenue. The right candidate should understand performance marketing, paid advertising, lead generation, conversion tracking, and how to measure whether marketing is actually producing a return. You will work directly with company ownership and help manage and improve our marketing across Google, Meta, our website, local search, email/SMS, and our existing customer database. Key Responsibilities Manage and optimize Google Ads campaigns for plumbing, HVAC repair, maintenance, replacements, and installations.

Manage Meta/Facebook/Instagram advertising, including lead-generation and retargeting campaigns.

Track performance from ad spend → lead → qualified lead → booked job → sold job → revenue .

Monitor cost per lead, conversion rate, booking rate, customer acquisition cost, ROAS, and revenue generated.

Identify underperforming campaigns and make changes based on data.

Research keywords, search intent, competitors, audiences, and geographic targeting.

Manage negative keywords, bidding strategies, budgets, ad copy, landing pages, and conversion tracking.

Help improve local SEO, Google Business Profile visibility, website content, and local search presence.

Develop email and SMS campaigns for existing customers, including maintenance reminders, reactivation, memberships, replacements, and seasonal promotions.

Help manage Instagram and Facebook content, including posts, Reels, educational content, before-and-after work, and promotional campaigns.

Work with photos and videos provided by our field technicians and turn them into useful marketing content.

Improve landing pages, calls to action, lead forms, and other parts of the customer journey.

Maintain accurate call tracking, analytics, CRM tracking, and lead attribution.

Provide clear weekly reporting showing marketing spend, leads, booked jobs, sales, revenue, and profitability.

Continuously test new campaigns, offers, audiences, and strategies.

Work directly with ownership to identify new opportunities for growth.

This position is fully remote and is intended for candidates based in Egypt . Because our company operates in California, the candidate must be comfortable maintaining reasonable working-hour overlap with the U.S. Pacific Time Zone for meetings, reporting, and communication.

Job Requirements 3+ years of hands-on digital marketing / performance marketing experience.

Strong hands-on experience managing Google Ads .

Experience with Meta Ads / Facebook & Instagram advertising .

Strong understanding of lead generation and conversion funnels .

Experience with Google Analytics, conversion tracking, call tracking, and marketing attribution.

Ability to analyze campaign performance beyond clicks and impressions.

Must understand metrics such as cost per lead, customer acquisition cost, conversion rate, ROAS, booked jobs, and revenue .

Experience managing meaningful advertising budgets and being accountable for results.

Strong understanding of keyword research, negative keywords, geographic targeting, audience targeting, and campaign optimization.

Experience with landing pages and conversion-rate optimization.

Knowledge of local SEO and Google Business Profile is strongly preferred.

Experience with email and SMS marketing is preferred.

Comfortable working with CRM and lead-tracking systems.

Ability to create or coordinate social media content, including basic video/image editing.

Excellent written and spoken English .

Strong communication, organization, analytical thinking, and problem-solving skills.

Ability to work independently and take ownership without needing constant direction.

Must be comfortable working remotely with a U.S.-based company and maintaining agreed-upon overlap with Pacific Time.

Experience marketing HVAC, plumbing, electrical, roofing, home services, local services, or another lead-driven business is highly preferred.

Important: We are specifically looking for someone who has personally managed campaigns and can demonstrate actual results. Candidates whose experience is primarily social media posting, graphic design, or content creation without hands-on paid advertising and lead-generation experience will not be the right fit.