Social Media Specialist

SOCIAL MEDIA SPECIALIST

Location: Tangerang Employment: Full-Time Industry: Jewelry / Fashion Accessories

Job Description

We are looking for a Social Media Specialist to manage and develop JINNS social media content, primarily for TikTok and Instagram.

You will be responsible for the content process from planning, production, publishing, monitoring, to performance evaluation.

Responsibilities:

• Develop weekly and monthly social media content plans.
• Create content ideas and concepts based on brand objectives, audience, trends, and content performance.
• Produce short-form content for TikTok and Instagram Reels.
• Conduct product photo and video shoots for social media content.
• Edit short-form videos using CapCut, Premiere Pro, or similar tools.
• Write hooks, captions, CTA, and on-screen text.
• Manage daily content publishing on TikTok and Instagram.
• Conduct trend, competitor, and content reference research.
• Monitor social media performance including views, engagement, profile views, followers, and other relevant metrics.
• Analyze content performance and identify opportunities for improvement.
• Prepare simple weekly content performance reports and recommendations.
• Coordinate with E-commerce, Livestream, and Affiliate/KOL teams to support campaigns and product priorities.
• Maintain JINNS brand identity and content consistency across social media channels.

Requirements

• Minimum 1 year experience in Social Media, Content Creator, Content Specialist, or similar role.
• Familiar with TikTok and Instagram content and platform trends.
• Able to shoot product photos and videos independently.
• Able to edit short-form videos using CapCut, Adobe Premiere Pro, or similar editing tools.
• Good basic copywriting skills for social media.
• Understand basic social media analytics and able to translate performance data into content improvements.
• Creative, proactive, and able to identify and solve problems independently.
• Able to work with content targets and content calendars.
• Good communication and teamwork skills.
• Willing to work on-site in Tangerang.
• Portfolio is required.

Preferred Qualifications

• Experience handling Jewelry, Fashion, Beauty, Accessories, or Lifestyle brands.
• Experience creating product-focused TikTok/Reels content.
• Basic knowledge of product photography, lighting, composition, and visual styling is a plus.

Note: This position does not require the candidate to become an on-camera talent/host. The main focus is content planning, production, execution, social media management, and performance analysis.

Skills: TikTok Ads, Google Ads, Teamwork, Content Marketing, Digital Marketing, Microsoft Office, Instagram Marketing, Meta Ads, Social Media, Google Analytics