Offline Marketing (Sales)

Job Responsibilities:

1. HQ Centre Support – Monthly Marketing Materials

• Manage all marketing materials and merchandise inventory for Headquarter (HQ) centers.
• Oversee the design, production, quality control, and distribution of monthly campaign materials (e.g., flyers, posters, banners) and promotional merchandise.
• Manage vendors for printing and production to ensure cost efficiency and on-time delivery.

1. Event Management

• Develop and implement a standardized event program for all I CAN READ centers.
• Provide guidance and quality control to Executives and Center Managers to ensure consistent event execution and effective lead capture.
• Analyze monthly event performance and identify improvements or best practices.

1. Lead Generation & Partnership Strategy

• Plan and execute major external offline marketing events (e.g., trade shows, education fairs, roadshows).
• Identify and manage strategic partnerships with brands, schools, and communities to generate quality leads.
• Set clear KPIs and lead targets aligned with overall enrollment goals.

1. Team Leadership & Analysis

• Lead, train, and mentor Offline Marketing Executive(s), and collaborate with other departments.
• Monitor and report the ROI and performance of offline marketing activities.
• Manage and allocate the offline marketing and materials budget.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-3 years of marketing experience, with a focus on event management. Experience in multi-branch or education industries is preferred.
• Strong project management, vendor management, negotiation, and communication skills. Proven experience managing a team and budget.
• Detail-oriented, organized, systematic thinker, and strong leader who can maintain consistent quality across multiple centers.

Skills: Event Planning, Event Management, Marketing Communications, Sales and Marketing, Market Research, B2B Marketing