Content Manager (Tik Tok Shop)

Responsibilities Own the end-to-end live commerce strategy for TikTok Shop

Plan, schedule, and execute live streams across multiple brands

Identify, recruit, and manage creators and hosts for live selling

Select and merchandise products based on trends, inventory, and performance data

Monitor live performance in real time and adjust tactics to maximize conversion

Analyze post-stream performance and optimize future streams

Partner with Marketing to align live streams with campaigns and product drops

Collaborate with Operations to ensure inventory readiness and fulfillment alignment

Stay up to date on TikTok trends, features, and algorithm changes

Build repeatable processes and playbooks to scale TikTok live commerce

Qualifications 2–5 years of experience in live commerce, social commerce, or digital content (TikTok Shop strongly preferred)

Strong understanding of TikTok Shop ecosystem, including live selling best practices

Experience managing creators, influencers, or live hosts

Proven ability to drive revenue through TikTok or social commerce channels

Strong instincts for content, pacing, and audience engagement

Highly self-motivated with the ability to operate independently and take ownership

Comfortable working in ambiguous environments and making real-time decisions

Strong analytical skills with the ability to track and improve conversion, AOV, and engagement metrics

Excellent organizational and time management skills

Strong communication skills and ability to collaborate cross-functionally