Retail Sales Lead

About the company

Comercio Partners Limited is a limited-liability company in Nigeria with core business in trading fixed income securities and equities as well as providing financial advisory and assets management services to domestic and international investors in the Sub-Saharan African capital market. We are committed to delivering innovative, client-centric financial solutions that generate sustainable stakeholder value and contribute to the growth and development of Africa’s financial ecosystem.

Our strategic ambition is to build a financial services ecosystem of choice, with the strategic intent of empowering minds in Africa. This ambition is underpinned by our core values of Integrity, Knowledge, Excellence and Innovation, and a culture anchored on Excellence, Entrepreneurship and Nurturing. These principles shape how we create value, pursue growth opportunities, develop our people, and deliver exceptional outcomes for our clients and stakeholders.

Your tasks

The Retail Sales Team Lead will lead and coordinate the sales team to drive revenue growth, expand customer acquisition, increase product penetration, and strengthen customer relationships across Comercio Partners product offerings. The role will oversee retail sales execution, team performance, customer experience, and adherence to operational and regulatory requirements, while collaborating with internal stakeholders to maximise retail business opportunities and achieve established commercial targets.

1. Sales Leadership and Performance Management

• Lead, motivate, and manage the retail sales team to achieve individual and collective sales targets across all product offerings.
• Monitor sales performance, provide coaching and performance feedback, and implement improvement plans to address performance gaps.
• Conduct regular sales meetings to communicate targets, review results, share market intelligence, and align the team on sales priorities.

2. Business Development and Revenue Growth

• Drive customer acquisition, product penetration, cross-selling, and upselling opportunities to grow revenue and strengthen the retail customer base.
• Collaborate with Brands and Marketing Communications, Sales Agents, Customer Experience and other relevant stakeholders to execute sales campaigns, promotional initiatives, and strategic retail partnerships.
• Identify emerging market opportunities, customer needs, and competitive trends to improve sales strategies and support the development of relevant product offerings.

3. Customer Experience and Relationship Management

• Ensure the delivery of exceptional customer service by addressing customer enquiries, resolving complaints, and promoting timely service delivery.
• Build and maintain strong customer relationships to improve customer satisfaction, retention, referrals, and long-term business value.
• Ensure the team maintains up-to-date product knowledge and communicates product features, benefits, pricing, and investment considerations accurately.

4. Team Development and Operational Excellence

• Support the recruitment, onboarding, training, and continuous development of retail sales personnel to strengthen team capability and productivity.
• Ensure compliance with company policies, operational procedures, Know Your Customer (KYC) requirements, and other applicable regulatory obligations.
• Monitor sales documentation, customer onboarding, transaction processing, and reporting to ensure accuracy, completeness, and adherence to established controls.

Requirements

Required Qualifications and Experience

• Bachelor’s degree in Business Administration, Marketing, or any other relevant discipline.
• Minimum of seven (7) years’ relevant experience strictly in retail sales, business development in the capital markets space, with demonstrated team leadership experience.
• Proven track record of achieving and surpassing sales targets, acquiring customers, and driving revenue growth.
• Proven experience in investment products sales to high volume retail customers is a strong advantage.
• Relevant professional certifications in sales, marketing, or investment management will be an added advantage.

Required Skills and Competencies

• Ability to lead, coach, and motivate a team to achieve commercial objectives.
• Strong prospecting, negotiation, cross-selling, and revenue-generation capabilities.
• Ability to build customer trust, resolve complaints, and improve retention.
• Understanding of retail financial products, market dynamics, and customer needs.
• Ability to analyze sales data, track KPIs, and implement performance improvement initiatives.
• Strong interpersonal, presentation, and stakeholder management skills.
• Commitment to ethical sales practices, KYC requirements, and regulatory compliance.
• Proficiency in Microsoft Office and familiarity with CRM systems and sales reporting tools.