Marketing Executive

Job Summary

We are looking for a creative, motivated and results-driven Online Marketing Executive (E-Commerce & Live Streaming) to join our team. The successful candidate will be responsible for managing e-commerce platforms, developing digital marketing strategies, creating engaging promotional content and hosting live streaming sessions to promote our products and drive online sales.

The ideal candidate should be familiar with online marketplaces, social media marketing, digital advertising and live streaming. Experience in the food wholesale, distribution or FMCG industry will be an advantage.

Job Responsibilities

1. E-Commerce Management

• Manage daily operations of e-commerce platforms such as Shopee, Lazada, TikTok Shop and other online sales channels.
• Create, upload and maintain product listings, including product descriptions, images, pricing and promotions.
• Monitor online orders and coordinate with warehouse and logistics teams to ensure timely order fulfilment.
• Monitor product availability, inventory levels and online stock information.
• Handle customer enquiries, reviews, complaints and feedback professionally.
• Plan and execute promotional campaigns to increase online traffic and sales.
• Analyse online sales performance and identify opportunities for improvement.
• Ensure all online product information and pricing are accurate and up to date.

2. Live Streaming & Online Sales

• Plan, organise and host live streaming sessions on TikTok, Facebook, Shopee Live and other relevant platforms.
• Introduce, demonstrate and promote company products during live streaming sessions.
• Explain product features, pricing, promotions and special offers to viewers.
• Engage with live audiences by answering questions and encouraging customer interaction.
• Develop creative live streaming concepts, scripts and promotional strategies to attract viewers.
• Prepare products, promotional materials and equipment before each live streaming session.
• Coordinate with the sales and warehouse teams to ensure sufficient stock availability during promotional campaigns.
• Monitor live streaming performance, including viewer engagement, sales conversion and revenue.
• Identify ways to improve live streaming content, audience engagement and sales results.
• Assist in setting up lighting, cameras, microphones and other live streaming equipment.

3. Digital Marketing & Social Media

• Plan and execute digital marketing strategies to increase brand awareness, customer engagement and online sales.
• Manage company social media accounts, including Facebook, Instagram, TikTok and other relevant platforms.
• Create engaging content such as promotional posts, product photographs, short videos and advertisements.
• Develop and maintain a social media content calendar.
• Plan online advertising campaigns through Meta Ads, Google Ads and marketplace advertising platforms.
• Monitor advertising performance, marketing budgets and campaign effectiveness.
• Research market trends, competitors and customer preferences.
• Collaborate with internal departments to develop marketing campaigns and product promotions.
• Ensure consistent branding and messaging across all digital channels.

4. Content Creation & Product Promotion

• Create attractive product visuals, promotional banners, videos and marketing materials.
• Produce short-form video content for TikTok, Instagram Reels, Facebook and other social media platforms.
• Assist with product photography, basic video editing and content production.
• Develop creative promotional ideas for festive campaigns, seasonal sales and special events.
• Write engaging product descriptions, advertising captions and marketing content.
• Ensure marketing materials accurately represent the company's products.

5. Sales Reporting & Performance Analysis

• Prepare weekly and monthly reports on e-commerce sales and marketing performance.
• Track online orders, sales revenue, customer engagement and conversion rates.
• Monitor live streaming sales performance and campaign results.
• Analyse customer behaviour and identify opportunities to improve online sales.
• Recommend improvements to digital marketing and e-commerce strategies.
• Maintain accurate records of marketing activities, promotional campaigns and online sales performance.

6. General Duties

• Coordinate with sales, warehouse, logistics and other departments to ensure smooth e-commerce operations.
• Assist with online customer service and order-related enquiries.
• Support company marketing events, promotions and product launches.
• Perform other marketing, e-commerce and administrative duties assigned by management.

Job Requirements

Education & Experience

• Diploma or Degree in Marketing, Business, E-Commerce, Digital Marketing, Mass Communication or a related field.
• Previous experience in e-commerce operations, online marketing or live streaming is preferred.
• Experience managing Shopee, Lazada, TikTok Shop or other online marketplaces will be an advantage.
• Experience in food wholesale, distribution, retail or FMCG industries is preferred.

Skills & Knowledge

• Familiar with TikTok Live, Shopee Live, Facebook Live or similar live streaming platforms.
• Comfortable appearing on camera and conducting live product presentations.
• Good communication, presentation and customer engagement skills.
• Knowledge of social media marketing, digital advertising and content creation.
• Basic knowledge of SEO, SEM, Meta Ads and Google Ads is an advantage.
• Proficient in Microsoft Office, especially Excel, Word and PowerPoint.
• Familiar with Canva, CapCut or other graphic design and video editing software.
• Basic knowledge of live streaming equipment, lighting and audio setup.
• Good organisational, analytical and problem-solving skills.

Personal Attributes

• Creative, confident and comfortable speaking in front of a camera.
• Self-motivated, responsible and results-oriented.
• Able to communicate effectively and engage with online audiences.
• Able to work independently and collaborate with different departments.
• Willing to learn new marketing trends, technologies and e-commerce strategies.
• Able to multitask and work in a fast-paced environment.
• Flexible to conduct scheduled live streaming sessions when required.

Employee Benefits

• Competitive salary based on experience and qualifications.
• Annual Leave and Medical Leave in accordance with Singapore employment regulations.
• CPF contributions for eligible employees.
• Other employee benefits according to company policy.