SOCIAL MEDIA MARKETER

JOB TITLE SOCIAL MEDIA MARKETER

NATURE OF JOB FULL TIME

SALARY KSHS.40,000-50,000

JOB LOCATION NAIROBI

DUTIES AND RESPONSIBILITIES

Content Creation & Management

• Create, design, and publish engaging content across social media platforms
• Develop content calendars aligned with marketing campaigns and brand goals
• Ensure consistent brand voice, tone, and visual identity across all platforms

Social Media Campaigns

• Plan and execute social media campaigns to increase reach, engagement, and conversions
• Manage organic and paid campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn
• Collaborate with marketing and sales teams to align campaigns with business objectives

Audience Engagement & Community Management

• Respond to comments, messages, and inquiries in a timely and professional manner
• Build and maintain strong online communities and customer relationships
• Monitor online conversations and brand mentions

Analytics & Performance Tracking

• Track and analyze social media performance using analytics tools
• Prepare regular reports on engagement, reach, and campaign effectiveness
• Use insights to optimize content and improve results

Digital Advertising Support

• Assist in setting up and managing paid social media ads
• Monitor ad performance and suggest improvements for better ROI
• Support lead generation campaigns through targeted advertising

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Communications, Digital Marketing, Business Administration, or related field
• Minimum 4 years’ experience in social media or digital marketing
• Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, and other platforms
• Strong content creation and storytelling skills
• Good understanding of social media advertising and analytics tools
• Excellent communication and customer engagement skills
• Creative, proactive, and detail-oriented
• Experience in the tours and travel industry is an added advantage

HOW TO APPLY

If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com Interviews will be carried out on a rolling basis until the position is filled. Only the shortlisted candidates will be contacted.