HORECA SALES EXECUTIVE

JOB TITLE HORECA SALES EXECUTIVE

NATURE OF JOB FULL TIME

INDUSTRY FMCG

SALARY KSHS.35,000 PLUS TRANSPORT AND AIRTIME ALLOWANCE

JOB LOCATIO N RUIRU

DUTIES AND RESPONSIBILITIES

HORECA Sales & Business Development

• Develop and execute sales strategies to grow business within HORECA channels.
• Identify, prospect, and acquire new customers including hotels, restaurants, cafes, hospitals, schools, churches, and institutions.
• Promote and sell tissue products, detergents, and other FMCG solutions to target customers.
• Achieve assigned sales targets and revenue objectives.
• Conduct product presentations, negotiations, and closing of sales opportunities.
• Expand product listings and improve brand presence across HORECA outlets.

Customer Relationship Management

• Build and maintain strong relationships with HORECA clients and key decision- makers.
• Manage existing accounts to drive repeat business and customer loyalty.
• Understand customer needs and provide appropriate product solutions.
• Handle customer inquiries, feedback, and complaints professionally.
• Conduct regular customer visits to strengthen engagement and identify new opportunities.

Market Development & Account Management

• Develop a strong pipeline of prospective clients within the assigned territory.
• Monitor market trends, competitor activities, and customer preferences.
• Identify opportunities for product expansion and increased market share.
• Maintain updated customer records and account information.
• Support customer onboarding and ensure smooth service delivery.

Sales Reporting & Performance Management

• Prepare regular sales reports, forecasts, and market updates.
• Track sales activities, customer visits, and conversion performance.
• Provide insights on market opportunities and challenges.
• Collaborate with internal teams to ensure timely order fulfillment and customer satisfaction.

K EY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales & Marketing, Business Administration, or a related field.
• Minimum of 3 years’ experience in HORECA sales, preferably within tissue products, detergents, or FMCG.
• Proven experience in selling and listing products through HORECA channels.
• Strong understanding of customer segments including hotels, restaurants, cafes, hospitals, schools, churches, and institutions.
• Excellent negotiation, communication, and relationship management skills.
• Ability to work independently, manage customer accounts, and achieve sales targets.
• Strong market knowledge and business development capabilities.

HOW TO APPLY

If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com Interviews will be carried out on a rolling basis until the position is filled. Only the shortlisted candidates will be contacted.