Digital Marketing Manager

About the role

This is an inbound role. You’ll create the content that brings the right people to Betternship, then follow up and convert those who reach out into paying trainees and qualified employer leads. Most of your time goes to content, and you’ll also be the person who turns interest into payment.

What you’ll do

• Create content across platforms that attracts the right audience
• Shoot on-camera videos and brief the editor
• Write copy that gets people to act
• Build email and WhatsApp follow-up that moves leads to payment
• Respond to inquiries and convert interested prospects
• Deliver paying trainees and qualified employer leads

Who you are

• Comfortable on camera and a clear, persuasive writer
• You understand what makes people stop scrolling and take action
• Confident on calls and chats, and able to guide a conversation to a decision without being pushy
• Organised enough to follow up consistently across email and WhatsApp
• Motivated by results, not just output

Nice to have

• Experience marketing courses, training programmes or B2B services
• Familiarity with email tools and WhatsApp Business

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