Brand & Communications Specialist

Responsibilities:

• Brand Strategy: Develop clear brand positioning, thought-leadership themes, messaging, tone of voice and a practical visibility plan.
• Writing and Editorial: Translate brand priorities, leadership insights, interviews and organizational activities into insightful posts, articles, captions, scripts, talking points and other communications.
• Digital Marketing and Audience Growth: Develop organic growth initiatives, improve content distribution, identify relevant audiences and use performance insights to strengthen the brand’s digital presence.
• Content Strategy and Coordination: Develop editorial calendars, plan content campaigns, guide creative collaborators and maintain consistent messaging and quality across channels.
• Digital Presence and Engagement: Lead the brand’s presence across relevant professional and social media channels, coordinate content distribution, monitor conversations and build meaningful relationships with relevant audiences.
• Media and Industry Visibility: Identify and pursue suitable interviews, podcasts, speaking opportunities, media features and professional collaborations.
• Brand Communications Coordination: Work proactively with leadership and relevant teams to surface ideas, turn activities into timely stories, prepare interviews and briefing materials, and coordinate creative specialists as needed.
• Reputation and Reporting: Protect confidentiality, flag sensitive issues, track content effectiveness, relevant audience engagement and visibility opportunities, and share concise performance updates.

Requirements:

• A minimum of an OND in a related field
• A minimum of 2-4 years of relevant experience in communications, personal branding, public relations, journalism, digital marketing or related work; compelling portfolios will also be considered.
• Excellent written and spoken English, strong editorial judgement, interviewing ability and a knack for credible brand and leadership storytelling.
• Demonstrated ability to develop clear, credible brand communications and build organisational or personal brands through thoughtful messaging, content and audience engagement.
• Sound knowledge of digital marketing, organic audience growth, social platform strategy, content distribution and performance analytics.
• Ability to plan editorial calendars, develop communication campaigns, coordinate contributors and evaluate content quality across different formats.
• Experience with LinkedIn and other relevant professional platforms, including professional community engagement, reputation-building and content performance improvement.
• Strategic thinking, initiative, discretion, organisation, reliability and the ability to collaborate closely with leadership and cross-functional teams.
• A relevant degree may be helpful, but demonstrated ability and portfolio quality matter more than academic background.

Portfolio and Added Advantages:

• Applicants should provide examples of brand communications, thought-leadership writing, organisational or personal-brand campaigns, or digital audience-building work, making their individual contribution clear.
• The ability to edit short-form videos or simple branded content, schedule or directly publish posts, and use tools such as Canva or CapCut is an added advantage—not a mandatory requirement.

Remuneration: NGN 500,000–1.5 Million (depending on experience and demonstrated capability.)