New Product Market Introduction : Own the front-end NPI (New Product Introduction) process for new products, spanning product definition, project initiation & development through to market launch.
New Product Launch Management : Align cross-functional teams including product, R&D, sales, supply chain and after-sales to complete Go-To-Market preparation and ensure successful product launches.
Product Portfolio Strategy : Develop channel-specific product strategies and SKU planning; manage product lifecycles and end-of-life strategies.
Supply-Demand Alignment & Allocation : Participate in S&OP and demand forecast reviews, define supply priority rules and product allocation policies.
Business Analysis & Retrospective : Join business review meetings to conduct regular closed-loop retrospectives on product launch performance and price execution.
Market Analysis & Insights : Conduct market research and generate actionable insights for the assigned market segment.
Requirements
Minimum 6 years of GTM working experience in consumer electronics, smart hardware or robotics industries.
Strong project management capabilities.
Solid understanding of hardware product development workflows and frontline sales scenarios.
Excellent cross-functional collaboration and stakeholder influence skills; resilient under pressure with proven conflict resolution ability.
Bilingual proficiency in English and Mandarin. Experience working in multinational companies. Hands-on 0-to-1 experience for China overseas businesses is a plus.
