Marketing Operations Manager

WHAT YOU'LL DO: System Architecture & Platform Administration

Core Stack Owner: Serve as the day-to-day administrator for our core marketing tech stack, including Pardot (Salesforce Marketing Cloud Account Engagement), Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.

Salesforce Integration: Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms. Oversee data flows and field mappings, conducting daily audits of sync error queues to resolve or escalate issues swiftly.

MarTech Optimization & Governance: Manage software license allocations, vendor relationships, and renewals across the marketing tech portfolio. Support the evaluation and onboarding of new tools while maintaining thorough technical documentation.

Data Governance, Funnel & Lead Lifecycle Management

Lead Flow Execution: Build and maintain end-to-end lead lifecycle workflows—from capture, enrichment, and scoring/grading to custom routing rules and SLA monitoring.

Data Hygiene & Privacy: Conduct regular database health audits, deduplication scans, and spam cleanups. Manage data privacy compliance operations, including GDPR/CCPA removal requests.

Campaign Support & Attribution: Build dynamic lists and custom campaign audiences. Enforce rigorous lead tracking standards (UTM parameters, source attribution) across all channels to ensure full-funnel visibility.

Analytics, AI & Cross-Functional Operations

Tracking & Analytics: Configure GA4 data streams, event tracking, custom dimensions, conversion goals, and multi-touch attribution reporting.

AI & Workflow Innovation: Identify, evaluate, and implement AI-powered tools to streamline campaign execution, data enrichment, content workflows, and reporting automation.

Cross-Functional Partner: Act as the primary technical subject matter expert for Sales, IT, and Revenue Operations (RevOps) teams to ensure cross-departmental alignment.

Expected Outcomes

Peak System Health: A stable, optimized MarTech stack with minimal sync errors and zero data pipeline bottlenecks between Pardot and Salesforce.

High-Integrity Database: A clean, compliant, deduplicated database that delivers precise audience targeting and reliable conversion metrics.

Full-Funnel Visibility: Accurate closed-loop reporting and attribution tracking across all digital channels and campaign assets.

Operational Velocity: Reduced manual overhead for marketing and sales teams through automated workflows, robust technical documentation, and AI-driven enhancements.

WHAT YOU'LL BRING: Experience & Technical Skills

5+ years of hands-on experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment.

Strong proficiency with our core technical ecosystem:

Pardot (Salesforce Marketing Cloud Account Engagement)

Salesforce CRM

Google Analytics 4 (GA4) & Tag Management Systems

6sense (or comparable ABM/intent data platforms)

ZoomInfo (or comparable data enrichment tools)

Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.

Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.

Certifications (Preferred)

Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.

Google Analytics 4 Certification.

KEY MIDSET & SOFT SKILLS: Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution.

Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation.

Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners.